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Labour wins Twitter poll
LONDON - As Labour unveils its budget proposals, a poll conducted through Twitter has found ... The TweetMinster poll of almost 1000 users of the service, conducted between April 14 and April 17, found that Labour was the most popular party, followed by the Liberal Democrats with 27 ... on Twitter, 16% are Conservative, compared to Labour's 57% and the Liberal Democrat's 25%. The survey also ...
By Jacquie Bowser / Brand Republic 22-Apr-09
Labour digital strategy leaked online
LONDON - A briefing document detailing Labour's new media strategy leading up to the Smeargate ... that Labour needs to build "independent" new media initiatives. It reads: "To be successful requires ... , 'independent' initiatives. "But this hasn't happened naturally and needs to be encouraged." Labour's document also suggests the formation of a Labour version of Tory blogging site ConservativeHome and a ...
By Jacquie Bowser / Brand Republic 22-Apr-09
Information Commissioner to investigate Labour calls
Labour's pre-election tactics of automated phone calls to TPS registrants, which Labour now has ... The Information Commissioner's Office is investigating whether Labour has overstepped the mark ... managers to send out direct mail, which encourages those who answer Labour to use their postal vote and presents those who answer otherwise with reasons to vote Labour. The ICO is acting on at least 680 ...
By by Daniel Farey-Jones / Brand Republic 04-Apr-05
Mandelson's role in Labour's communications revealed
LONDON - The key role of Peter Mandelson in Labour's revamped communications strategy has been ... , Mandelson is to be part of a meeting of key planners for Labour's election strategy. The meeting is to include Butterfield, a Labour donor who has advised on other campaigns, as well as Philip Gould, the Labour pollster. Mandelson was appointed to the new role by Prime Minister Tony Blair last week in a ...
By Staff, / Brand Republic 09-Sep-03
Tesco in slave labour and union row
LONDON - Tesco is facing a PR backlash on two fronts after it was accused of using slave labour ... The slave labour accusation follows an investigation that found an Indian textile factory supplying goods to the company pays staff just 16p an hour. War on Want, the charity group, alleges Tesco buys clothes from the Bangalore factory where workers can earn less than 7 a week. The accusation ...
By Darren Davidson / Brand Republic 26-Jun-08
Labour appoints Email Reaction for email campaigns
LONDON - The Labour Party is planning to target supporters by email and has hired Email Reaction ... The agency was appointed after a review of competing email marketing systems, with the Labour ... , business analyst at the Labour Party, said: "Our email strategy requires a combination of high volume ... : "Relevance is the key to email marketing success. We are delighted to be working with the Labour Party ...
By Jennifer Whitehead, / Brand Republic 05-Nov-03
Tories question Labour's appointment of Ofcom chairman
LONDON - The Conservatives have questioned the appointment of yet another New Labour supporter to a ... of Labour's cronyism. "Many people will undoubtedly see his appointment as another example of Labour ... and experience," he said. Lord Currie is the third high-profile Labour Party member to be appointed ...
By Claire Billings, / Brand Republic 25-Jul-02
Former PM slams Labour ad campaign
LONDON - Former Prime Minister John Major has accused Labour of running a "juvenile and dishonest ... of the party's campaign. Major accused the Prime Minister of hypocrisy. "I think some of the posters Labour ... on many of the things Labour have done, are doing, are planning to do," he said. Major himself ...
By Anna Clarke / Brand Republic 30-May-01
Labour insider Derek Draper stands down
LONDON - Derek Draper the Labour Insider has stepped down as editor of the LabourList website ... published by me or anyone else involved in the Labour Party and they would never have seen the light of day ... the Labour Party was still seeking to identify the individual behind the registration of theRedRag ... here..." Draper's exit from the Labour scene follows that of McBride who quickly resigned after Guido ...
By Staff / Brand Republic 07-May-09
Labour under fire over discounted Saatchi deal
LONDON - The Labour Party is facing new claims about undeclared donations after it was revealed ... Saatchis was appointed by Gordon Brown to handle the Labour Party s ad account last September. The agency previously advised the Conservative Party and created the famous Labour isn t working ad, which helped to bring Margaret Thatcher to power in 1979. Labour pays Saatchi Saatchi a monthly retainer ...
By Nikki Sandison / Brand Republic 03-Mar-08
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