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Gap backs autumn campaign with celebrity portraits
, such as the little black sweater dress and wide leg trousers. The print campaign was developed by Laird and Partners, Gap s creative agency, and will run in the September issues of American magazines, including ...
By Nikki Sandison / Brand Republic 30-Jul-07
Gap hires Leo Burnett for branding work
, to work with it as a strategic branding partner on its Gap and Banana Republic brands. ... -up agency Laird & Partners in March. The agency was launched by Donna Karan's former creative director, Trey Laird, to handle the brand's creative advertising in an attempt to halt a worldwide decline in sales ... in which we can enhance their relationship with Gap and Banana Republic." Laird was appointed to handle ...
By Staff, / Brand Republic 03-Dec-02
Gap hires Crispin Porter + Bogusky to reach more men
The agency was appointed without a formal review to work on the brand's US advertising. The business had been handled by New York agency Laird & Partners, which continues to handle the bulk of Gap's business. Laird & Partners is behind the current TV campaign starring Sarah Jessica Parker. Gap ...
By Staff, / Brand Republic 20-Dec-04
Gap appoints fashionista start-up shop to help halt declining sales
Laird & Partners becomes only the second agency to be appointed by Gap in its history. Laird has been set up by Trey Laird, the former corporate creative director at fashion house Donna Karan. Laird ... statement: "Marketing is critical as we get our product right." Laird has also been appointed to the Donna ...
By Claire Billings, / Brand Republic 14-Mar-02
Gap shifts US ad account to Crispin Porter & Bogusky
-fareast-language:#0400; mso-bidi-language:#0400;} The move is a blow to incumbent Laird Partners ... of record Laird Partners for a major campaign in seven years. A report in the US quoted a Gap ... -known for delivering breakthrough campaigns that are both innovative and creative." Laird Partners had been Gap ...
By Staff / Brand Republic 30-Sep-09
Gap appoints Crispin Porter to holiday campaign
If reports are correct the appointment would follow Cripsin Porter's $200m Gap Inc account win last year. The holiday campaign has been handled by Gap's agency of record Laird Partners, which was appointed in 2002. At the time it was only the second agency to be appointed by Gap in its history ...
By Staff / Brand Republic 03-Jul-09
'For every generation' Gap banks on Ryan Adams gold for autumn push
The campaign, created by the brand's New York-based creative agency Laird & Partners, aims ... -- keeping it personal, authentic and real," Trey Laird, president and executive creative director of Laird & Partners, said. Also featured are several up-and-coming breakout performers such as dancer Will Kemp ...
By Staff, / Brand Republic 08-Aug-02
Carat wins Gap's $100m US media planning account
segmentation". Gap's global advertising is currently handled by US agency Laird Partners. The chain has ...
By by Mark Banham / Brand Republic 09-Jun-06
Sarah Jessica Parker to 'Enjoy Being a Girl' as she sings for Gap's spring campaign
The actress and style icon will sing Marc Sharmain's rendition of the classic Rogers and Hammerstein song 'Enjoy Being a Girl'. The ads, created by Laird + Partners and directed by movie director Peyton Reed, whose movies include 'Bring it On' and 'Down with Love', show Parker in a traditionally pink ...
By by Sam Matthews / Brand Republic 02-Mar-05
SJP hangs out with Mary J Blige in Gap Christmas push
The campaign, created by Laird+Partners, extends the "How do you wear it?" theme introduced in autumn and instead asks consumers "How do you share it?". Parker will appear in three ads, where she celebrates what is known as the holiday season in the US, with stars including singers Blige and Kelis ...
By Staff, / Brand Republic 15-Nov-04
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