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Sarkozy pledges support to French newspapers
France's abnormally high printing costs, which are currently under the control of the communist union, Le Livre. Tax breaks will also be given to boost distribution networks. International investors, who ... Echos. Sluggishness in advertising revenue has weighed down the country's other titles, including Le ...
By Staff / Brand Republic 26-Jan-09
Le Meridien to bolster loyalty programme
LONDON - Le Meridien Hotels & Resorts is to target high-spending travellers when it embarks ... The hotel chain has renewed its contract with Carlson Marketing Group to handle the task, following the success of the work it carried out last year. In 2002, Carlson grew Le Meridien Moments ... spenders. Le Meridien has more than 140 luxury and market hotels in 55 countries mainly in Europe ...
By Claire Billings, / Brand Republic 03-Feb-03
Le Meridien to use prize draw for loyalty
LONDON - Luxury hotel group Le Meridien has launched a prize draw promotion to drive recruitment ... -up will win 30 weekend breaks to the Le Meridien hotel of their choice. Once guests have enrolled, every time they visit a Le Meridien hotel they are entered into the prize draw, with a bonus entry thrown ... and direct mail campaign to raise awareness of the offer. John Griffin, vice-president of marketing at Le ...
By Claire Billings, / Brand Republic 24-Sep-02
Le Monde to float on Paris stock exchange
PARIS - The left-wing French broadsheet newspaper Le Monde is to float on the Paris stock exchange ... The flotation on the Paris bourse, which is expected to raise 62m, is being seen as a way to protect the paper's future. Like many other newspapers Le Monde has been hit hard by the advertising downturn. Le Monde already has outside investors. These were taken on in 1994 and include ...
Brand Republic 24-Oct-01
JCDecaux expands Le Mans street furniture contract
for Le Mans Metropole, following a public tender. ... for public information. Jean-Charles Decaux, co-CEO of JCDecaux, said: "Le Mans Metropole's decision ...
By by Sarah Woods / Brand Republic 06-Apr-06
Le Meridien parts company with TBWA on global account
NEW YORK – International hotel chain Le Meridien has parted company with TBWA\Worldwide and is set ... Le Meridien, which is part of the Starwood Hotel group, has worked with TBWA since 1999 when what ... to build awareness of the 135-strong Le Meridien brand. However, following Le Meridien's sale last year ... as a European brand, Ziegler wants to promote the Le Meridien chain as one that appeals to the creative ...
By by Gordon MacMillan / Brand Republic 26-May-06
No Le Monde today after strike action by journalists
LONDON - French newspaper Le Monde has not been published today after journalists went on a 24-hour ... The cuts, of which two-thirds will be to journalists positions, are part of the Le Monde group s strategy to curb mounting losses and increasing debt. The group lost 20m ( 16m) in 2007. Executives ... redundancies. It is only the second strike at Le Monde since it launched in 1944. Readers were warned ...
By Jacquie Bowser / Brand Republic 15-Apr-08
Vive le FCUK as ads help profits soar
successful UK developments in other markets. The new television advertising for French Connection, "Vive le ...
By Jennifer Whitehead, / Brand Republic 17-Sep-02
French daily Le Figaro readies charge for premium online content
LONDON - French daily newspaper Le Figaro is reportedly planning to start charging for some of its ... by new journalists that Le Figaro plans to hire. Le Figaro is reportedly undecided about whether ... not be the first French newspaper to start charging for its online content. Rival daily Le Monde has a monthly ...
By Jacquie Bowser / Brand Republic 05-Aug-09
Aston Martin to defend Le Mans title in Gulf Oil colours
LONDON - Aston Martin will attempt to retain its Le Mans 24-Hour crown this year after securing ... Gulf racing colours first tasted victory at Le Mans in 1968, so 2008 already had great significance ...
By Staff / Brand Republic 10-Jan-08
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