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Lee launches first UK TV campaign
in 20 years
LONDON - Lee Jeans is set to launch a racy £3m advertising campaign, its first for 20 years ... away from rival Levi's and comes on the heels of a fast-paced new advertisement from Levi's, the most popular jeans brand in Europe. In the Lee ad, the bare bottoms are seen in a desperate search for Lee Jeans after they see lots of bottoms looking comfortable and sexy in their own Lee Jeans. The tagline ...
By Claire Billings, / Brand Republic 15-Mar-02
Profits slip at Sara Lee
Sara Lee, the US consumer products giant, reported a slip in profits as it restructures itself in a ... LONDON (Brand Republic) – Sara Lee, the US consumer products giant, reported a slip in profits as it restructures itself in a bid to return to profitability. The company said it would concentrate on three key ... the restructuring period would hinder Sara Lee from making suitable acquisitions within the sector, such as Unilever ...
Brand Republic 26-Oct-00
Digital TV take-up gathering pace
digital TV by the end of next year. The survey, commissioned by set-top box manufacturer Pace Micro ... of this year. A further 9% said they planned to have digital TV by the end of 2002. In a previous Pace survey ... . In the new survey, this figure had dropped to 34%. www.pace.co.uk ...
Brand Republic 05-Apr-01
IAB expands communications to keep pace with growth
partners that can deliver at the pace of this industry. We chose Neoco because of its ability to manage ...
By Daniel Farey-Jones, / Brand Republic 05-Nov-04
Guardian maintains online pace as Independent fades
LONDON - Guardian.co.uk has held its lead among national newspaper websites with a record 20.6m unique users visiting in July, while the Independent and Mirror Group lost ground, according to the late...
By Daniel Farey-Jones / Brand Republic 21-Aug-08
WPP expands in China to keep up with pace of growth
LONDON – WPP Group has continued its expansion in China, which is its fastest growing market in Asia Pacific, with the acquisition of independent agency Fujian Effort Advertising.
By Staff, / Brand Republic 16-Jun-04
Sara Lee considers brand cull
US food and consumer products giant Sara Lee is considering a brand cull and restructuring in a bid ... LONDON (Brand Republic) – US food and consumer products giant Sara Lee is considering a brand cull and restructuring in a bid to cut costs. Sara Lee chief executive Steve McMillan said he wanted to change the structure of the company, which owns the Hanes underwear and Sara Lee baked goods brands. Sara Lee has ...
Brand Republic 10-Oct-00
Lee Cooper is put up for sale
Lee Cooper, Europe’s second-largest jeans manufacturer, is expected to put itself up for sale later ... LONDON (Brand Republic) - Lee Cooper, Europe’s second-largest jeans manufacturer, is expected ... , which makes Wranglers and Lee. Lee Cooper has appointed investment bank Close Brothers to advise ... -- Levi Strauss suffered a 10% dip in worldwide sales to 4.7bn ( 3.2bn) last year -- but Lee Cooper says ...
By Anna Clarke / Brand Republic 05-Mar-01
AOP appoints Lee Baker as director
LONDON - The Association of Online Publishers (AOP) has appointed Lee Baker, previously commercial ... of Consumer Media at Thomson Reuters. Lee will be responsible for representing the AOP's membership of digital publishers. Prior to Microsoft, Lee was business development director at Lycos UK. Lee said: "I ...
By Darren Davidson / Brand Republic 24-Sep-09
Aegis profit up 22% as European recovery gathers pace
Aegis said that the market recovery had gathered pace in Europe since the beginning of the year and that the company's strategy had helped Aegis Media win $1.2bn (£673m) of new business. The new-business wins included a spot on the Procter & Gamble roster in North America. The $1.2bn compares with $500m ...
By Jennifer Whitehead, / Brand Republic 07-Sep-04
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
