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Lego to increase spend after record profits
LONDON - Lego is planning to increase its marketing spend after posting a 51% increase in British ... for Lego played down the report, telling Brand Republic she did not recognise the figure. She stated ... strings. Jorgen Vig Knudstorp, chief executive of Lego, said: "Despite gloomy economic prospects, we ... in times of economic gloom that parents look for brands that can be trusted. Lego is a toy that can ...
By Nadia Ghani / Brand Republic 24-Feb-09
Lego awards Rainey Kelly global creative business
LONDON - Lego has appointed Rainey Kelly Campbell Roalfe/Y 60m when the review began in the summer. ... giant. Lego parted company with Bartle Bogle Hegarty -- the agency behind its award-winning "box ... and the Netherlands. Rainey Kelly will replace Lowe Partners, New York, which has to date handled much of Lego's creative work, which has then been adapted for other markets. The review was handled through Lego ...
By Gordon MacMillan, / Brand Republic 18-Dec-01
Google redesigns logo to celebrate Lego anniversary
brand Lego, even though it has a strict policy of not placing advertising on its iconic homepage. ... logo has been recreated using Lego bricks. The second g in Google features a Lego character and if a cursor is placed over the logo a window pops up which reads: 50th anniversary of the Lego brick ... fondness for Lego from the company s founders Larry Page and Sergey Brin. The spokesman said ...
By Darren Davidson / Brand Republic 28-Jan-08
Slow sales see Lego axe staff
Danish toymaker Lego is to axe 133 jobs at its factory in Billund, where the company ... LONDON (Brand Republic) - Danish toymaker Lego is to axe 133 jobs at its factory in Billund, where the company is headquartered. The cuts were blamed on slow sales that left toy manufacturer with too much ... workforce. Lego said in May net sales were under target by DKR450m ( 36m). ...
Brand Republic 15-Aug-00
Lego engages children's interest with online promotion
LONDON – Danish toy manufacturer Lego is running a pan-European interactive online campaign aimed ... separate microsites, which will feature promotions, downloads and games, for different Lego brands ... and features. Viacom-owned Nickelodeon will promote Lego Sports to visitors to its websites in the UK ... , overlay and skyscraper ads. Cartoon Network will run ads for Lego Racers on its sites in the UK, Sweden ...
By Claire Billings, / Brand Republic 11-Nov-03
Lego appoints Hill & Knowlton to international task
LONDON - Toy company Lego has appointed the WPP Group public relations firm Hill & Knowlton to work ... Hill & Knowlton has also been selected as Lego's new agency in the Europe North region including the UK, Nordic countries and Benelux. The appointment completes a revamp of Lego's marketing communications, which it began last year. Most recently Lego appointed Amy Rudgard as the new senior PR director ...
By Staff, / Brand Republic 24-Feb-03
Lego appoints Experian to speed up DM campaigns
LONDON - Lego is hoping to improve the speed and accuracy of its direct mail campaigns in Europe ... . Lego plans to send 17m catalogues to customers in the UK, Ireland, France, Germany, the Netherlands ... it maximise sales. Experian's new system will enable Lego to make sure that complete, up-to-date contact ... are gone. Finlay Robb, European business and marketing director for Lego, said: "Having already been ...
By Jennifer Whitehead, / Brand Republic 04-Feb-05
Lego protects brand image from teen's 'inappropriate' Spinal Tap film
LONDON - Lego has prohibited parody rock band Spinal Tap from including a stop-motion video of Lego ... 82,000 views and features Spinal Tap Lego characters singing, playing guitar and crowd surfing on top of their Lego fans. Spinal Tap projected the video on stage during performances on their recent "Unwigged and Unplugged" tour and wanted to include this footage in their concert DVD. However, Lego declined to grant ...
By Jacquie Bowser / Brand Republic 11-Aug-09
Starcom Motive drops out of £35m Lego media review
LONDON – Incumbent Starcom Motive has dropped out of Lego's £35m European media review ... Lego was unavailable for comment and Starcom Motive declined to discuss its reasons for dropping out at the time of writing. Lego's newly appointed global marketer, Mads Nipper, who recently axed ... of an ongoing restructure of the business. Lego has blamed its poor show on an over-reliance on licences ...
By Jules Grant, / Brand Republic 21-Sep-04
Starcom's grip on Lego media under threat from review
LONDON - Lego, the embattled Danish toy giant, is reviewing its £7m UK media planning and buying ... follows Lego's worst reported annual losses last year of 1.4bn DKK (£127m). Earlier this year, Lego confirmed it is to axe up to 600 jobs as part of an ongoing restructure of its business. Lego's recently ... divisions: Make & Create, Stories & Action and Lego Next. Lego has blamed its poor performance last year ...
By Jules Grant, / Brand Republic 12-Jul-04
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