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Lexus ads encourage irresponsible driving

LONDON - Lexus, Toyota's luxury car brand, has been ordered by the advertising industry's watchdog ... , for the Lexus GS430, claims the car had a drive-by-wire throttle, as used in Formula 1 racing cars, which allows ... that are calculated to send adrenaline levels soaring" could encourage motorists to drive irresponsibly and told Lexus to modify the ad. Lexus defended the claim that it was designed for, and placed in, pan-European media. ...

By Claire Billings / Brand Republic 13-Jun-01

Lexus hires The Listening Company for contact work

LONDON - Lexus has appointed The Listening Company to manage its inbound and outbound UK contact ... and mailings for the Lexus UK brand. In addition to the customer contact work, The Listening Company will also handle enquiries to arrange test drives through Lexus dealerships and renewing membership of the car manufacturer s Lexus Roadside Assistance. Matt Button, CRM and database marketing manager at Lexus, said: We ...

By Alex Donohue / Brand Republic 19-Feb-08

CNN Mobile signs Lexus Hybrid as relaunch advertiser

LONDON - CNN's mobile news service is relaunching this week and Lexus Hybrid has signed up for a ... by entering cnnmobile.com in the device internet browser. Lexus Hybrid will have banner adverts ... -minute video update. Lexus deal coincides with a major marketing drive by CNN encouraging people to try ... to our partners. We are delighted that Lexus Hybrid has come on board for the launch of CNN Mobile ...

By Jacquie Bowser / Brand Republic 02-Mar-07

Lexus kicks off kids rugby festival

LONDON - Lexus has extended its Junior Rugby Festival across Britain for this season ... for the national finals next spring. All 50 of Lexus's mainland centres sponsor a local club in the competition ... at each participating centre, Lexus-branded rugby shirts and local media promotion opportunities ...

By Jacquie Bowser / Brand Republic 12-Sep-08

Lexus promotes free upgrades with digital and DM campaign

LONDON - Car manufacturer Lexus is launching a direct and digital marketing campaign to promote its ... -- potential Lexus car buyers and existing Lexus car drivers. Those consumers targeted will be offered a ... features a colour swatch theme and includes an insert consisting of a cut-out silhouette of a Lexus IS car ... -I or contact a local Lexus Centre. Marc Nohr, managing partner at Kitcatt Nohr, said: "We wanted to tempt ...

By Jacquie Bowser / Brand Republic 12-Aug-09

Lexus rapped over 'environmentally friendly' claims

LONDON - Lexus has fallen foul of the advertising watchdog for a magazine ad for its luxury hybrid ... The ad was headlined high performance. low emissions. zero guilt , and Lexus only disclosed ... figure was high when compared to the emissions of all cars. Lexus defended the ad, saying it had sought ... were low in comparison to all cars. Lexus must now ensure future wording is accurate and be honest ...

By Charlie McCathie / Brand Republic 23-May-07

Lexus sponsors Observer supplement for RX300 launch

LONDON - Guardian Newspapers has signed a six-figure advertising deal with luxury car marque Lexus ... to leisure time. According to David Brimson, Lexus general manager of marketing, the supplement's editorial content will appeal to Lexus's target audience. "The Observer team put some really well ... with The Observer audience. The Lexus RX300 driver is a successful high achiever with heavy work and family ...

By Claire Billings, / Brand Republic 26-Jun-03

Dentsu Europe wins Lexus below-the-line account

-the-line account for Lexus. ... The appointment follows that in April of Saatchi & Saatchi to the £28m pan-European Lexus ... with Lexus for the last four years. Douglas Levitt, Dentsu group president, said: "We are now entering an exciting new era for the brand. Our goal will be to help communicate the Lexus brand values throughout its ...

By Staff, / Brand Republic 18-Jun-04

Lexus unveils £6m hybrid fuel limousine campaign

LONDON - Lexus is launching a £6m ad campaign in the UK to promote its range of hybrid models ... The campaign, by CHI Partners with communications planning from ZenithOptimedia, will coincide with the October launch of the LS 600h hybrid power limousine, the new Lexus flagship model, which combines petrol ... to emphasise the engineering innovations that have enabled Lexus to build a range of high performance cars ...

By Nikki Sandison / Brand Republic 14-Sep-07

Lexus promotes hard-top convertible through direct and digital campaign

LONDON - Luxury car manufacturer Lexus is promoting its new IS 250C convertible through a direct ... are you?'. Prospective and existing Lexus customers will be mailed a direct mail pack, and along with online respondents, will be encouraged to contact Lexus by phoning a 0845 number, visiting the website ... their local Lexus Centre to contact the customer by their choice of phone or email to request a full test ...

By Dan Leahul / Brand Republic 17-Jul-09

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