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Feel poaches Sloan from Lida
marketing arm Lida, to be its client services director. ... Sloan was a group account director at Lida, but said part of the reason for her move was her desire to be at an ethical agency. In her new role she will head up Feel s client services department ... s ethical offering. During her time at Lida, Sloan worked with clients including the charity Tear Fund ...
By Nikki Sandison / Brand Republic 24-Oct-07
Lida wins Telewest business-to-business account
LONDON - Integrated agency Lida has been appointed to work on Telewest's business ... Lida's first task is to support the launch of Telewest's Collaborative Working service, which ... . Clare Grant, Telewest director of marketing, said: "We were very impressed with Lida, not only for its ... . It is this mix that convinced us Lida would be able to work with us, not for us, in order to maximise the results ...
By by Ben Bold / Brand Republic 06-Oct-05
South West Trains hands Lida below the line account
LONDON - Lida, the below-the-line agency owned by M&C Saatchi, has won the integrated marketing ... network, increase off-peak travel volumes, reduce fare evasion and boost customer advocacy. Lida's brief ...
By Ben Bold / Brand Republic 07-Nov-08
IPC awards account for TV titles
to M&C Saatchi agency, Lida Media. ... Lida will be responsible for recommending and implementing all below-the-line activity across TV ... director of IPC tx, said, "Lida really impressed the IPC tx team with its strategic thinking, understanding ... with our business." Lisa Thomas, chief executive of Lida Media, added, "IPC tx has a stable which ...
By Staff, / Brand Republic 20-Aug-01
M&C Saatchi shop wins brief for Hand Picked Hotels
, has hired M&C Saatchi agency LIDA to build its website after a six-way pitch. ... customers to the weekend traveller market. LIDA, which handles digital and direct marketing activity for M ... . Judith Speller, sales and marketing director of Arcadian, said: "LIDA quickly understood the kind ... , together with their proven creative flair and technical expertise made them an irresistible choice." LIDA ...
By Jennifer Whitehead, / Brand Republic 20-Jan-03
Five names digital agency roster
-development of its online business over the next 12 months, including Agency.com and M&C Saatchi's Lida. ... Lida and Agency.com , which have previously worked on the development of Demand Five, the channel's video-on-demand service, are joined by Taglab as Five creative partners. Thoughtworks, ibuildings and New Bamboo have been selected as development partners. Red Bee Media and Not Only But Also ...
By Staff / Brand Republic 04-Jun-08
TV ads spearhead integrated campaign for Pilgrims Choice cheese
on toast" and "cauliflower choice". The campaign was created by M C Saatchi below-the-line agency Lida ... executive of Lida, said the campaign brings to life a product that is commonly seen as low interest in a ... Pilgrims Choice, said: "In developing the 'choice' campaign, Lida has addressed our key marketing objective ...
By by Daniel Farey-Jones / Brand Republic 14-Mar-05
WFCA beats two to win Pilgrim's Choice account
North Downs Dairy, which owns the second biggest UK cheese brand, held the pitch between WFCA, the incumbent Lida and an undisclosed agency. Mike Davies, managing director of North Downs Dairy, said: "We were hugely impressed by WFCA's knowledge of both the consumer and our market, and especially ...
By by Daniel Farey-Jones / Brand Republic 26-Oct-06
20:20 London appoints client services director
Lida. She has worked with clients such as Friends Provident, British Airways and Royal Bank of Scotland ...
By by Daniel Farey-Jones / Brand Republic 16-Jan-06
LinkDirect appointed to handle Pilgrims Choice door-drop campaign
The strategy, created by Lida for North Downs Dairies, features ideas for recipes and follows regional TV ads that broke in March to push the brand's association with choice. The door-drop campaign will see half-a-million leaflets distributed to households in the vicinity of 100 Tesco, Safeway ...
By by Julia Pearlman / Brand Republic 19-Apr-05
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