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Mail serves local government the best
organisations, especially those that have a specific group of people in mind that they want to target, writes ... directly to their homes, local councils can ensure such people are engaged and receive the requisite ... But for government organisations, particularly local authorities, the task can be even more complex ... information they need to deliver. Be it local transport scheme consultations, major planning applications ...
Brand Republic 25-Feb-08
Loyalty goes local as Caterham launches card scheme
to encourage people to support their local shops as the recession bites. ... Normal 0 Thirty-two businesses have joined the scheme, including local branches ... , promotions and vouchers for monthly draws. People can apply for the card either online ... from the local newspaper, the Caterham Independent, which will carry application forms this week ...
By Daniel Farey-Jones / Brand Republic 03-Aug-09
Big Issue founder Bird launches local loyalty scheme
that is designed to encourage people to shop at small local retailers. ... Garden. Bird said: "We believe that communities thrive when there is a hub of local businesses in an area. People in communities become disengaged from their area when local shops close down. "If we rely on larger businesses, away from the local high street, that people have to drive or get a bus to ...
By by Jennifer Whitehead / Brand Republic 30-Nov-06
Schoonmaker and Macquarie lose out in local radio contest
LONDON – Tim Schoonmaker and Australian bank Macquarie have again failed to win an FM local radio ... , consisting of locally focused news and classic hits. The company owns eight local stations including Belfast ... operations, fronted Macquarie's bid with Silver 107.3FM, a locally focused music, news and entertainment station for people aged 25 and over. It was the latest of several bids for new radio licences ...
By by Daniel Farey-Jones / Brand Republic 06-Jan-06
Tesco loses in battle about definition of 'local'
LONDON - Tesco has been rapped about an ad flagging up its wonderful local Welsh produce, which ... . The 10% of the people surveyed who were from Wales mainly interpreted "local" to refer to their country ... The ad appeared in the regional press and read: "Water from your local springs. Wine from your local vineyards. And vegetables from your local farms". A reader challenged the claims of the ad ...
By by Jennifer Whitehead / Brand Republic 13-Sep-06
Google improves ad targeting with local search terms
LONDON - Google is expanding its AdWords programme to give advertisers the chance to target local ... links come up only for people who are searching from a particular city or region. The option for local ... used to determine their location. Google is anticipating the service will be used by local businesses only wanting to reach customers within their region, as well as national companies with local ...
By Jennifer Whitehead, / Brand Republic 16-Apr-04
STV launches information site for local communities
LONDON - STV, owner of the Scottish ITV license, has created an interactive site featuring local ... advertisers, we know that localness is important to people across Scotland. We re pleased to now ... The site, STV Local , will consist of updates on local news, sport, weather and events for over 200 Scottish towns and communities. STV Local will also feature user-generated content ...
By James Quilter / Brand Republic 19-Nov-09
ID Factor expands local panels to five continents
, has expanded its network for local panels to five continents. ... are managed best by people who understand the market in which the panellist lives. Our emphasis on strategic ...
By by Staff / Brand Republic 11-Sep-06
RadioCentre criticises BBC local radio move to exclude elderly
LONDON - The commercial radio industry body has expressed concern about reports that a BBC local ... " and they should only do caller round-ups about people in the 45-64 age range. A BBC spokesman did not deny a ... concerning" and reminiscent of previous efforts by BBC local radio and Radio 2 to attract a younger audience. "This is clearly a focus on younger listeners, which means the BBC will be competing more with local ...
By by Daniel Farey-Jones / Brand Republic 15-Nov-06
Capital relaunches sites to get closer to local audiences
The websites will expand their content to include information about each station's local area, such as entertainment and local event listings. They will also carry new features such as microsites, which were ... of its music policy to help it better reflect the tastes of people living in the capital city ...
By Claire Billings, / Brand Republic 13-Aug-03
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
