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Results 1 - 10 of 10 matching results
Locog hands Nielsen London 2012 research brief
The brief includes developing its research strategy, organising online panels and surveys and tracking studies. Locog chairman Sebastian Coe said there would be a focus on the youth market. Nielsen's appointment follows Locog's decision to appoint McCann Erickson to its advertising account. The agency beat ...
By Staff / Brand Republic 17-Jun-09
2012 appointed Wolff Olins without seeing design ideas
Organising Committee of the Olympic Games. Locog has defended its decision not to ask any of the agencies ... their approach to creating a symbol for the games, which Locog said must produce a brand like never before ... of Locog, said: We ran this process as any professional blue-chip company would, which means meeting ...
By Alex Donohue / Brand Republic 11-Jun-07
BP becomes sixth top-tier London Olympics sponsor
of the Olympic Games. With the addition of BP, LOCOG now has six top-tier partners including Lloyds TSB, EDF ... signed to date. Sebastian Coe, the chairman of LOCOG, said: "BP has a well established track record ...
By Staff / Brand Republic 03-Jul-08
O2 Arena forced into Olympic rebrand following sponsor clash
the venue. The issue has left a problem for 2012 organiser LOCOG because it is unable to give the arena ... (North Greenwich Arena 1) in LOCOG documentation. According the Event magazine , published by Brand Republic owner Haymarket, LOCOG is currently looking at a marketing strategy to combat any confusion over ...
By James Quilter / Brand Republic 28-Sep-09
Olympic sponsors set to face lukewarm reception
as the organising committee, Locog, attempts to tie up sponsorship deals with a raft of companies in six categories ... : Locog and the Government have a lot of work to do to convince the public and sponsors that the Games are good value for money. Locog has also shot itself in the foot by claiming that sponsors will have ...
By by Darren Davidson / Brand Republic 25-Jan-07
Chime trumpets first quarter financial performance
to advise Locog and its partners on the development of Team 2012 and through Fast Track [its sports sponsorship agency] we are already handling sponsorship for two tier one Locog sponsors. "Fast Track also ...
By Daniel Farey-Jones / Brand Republic 06-May-09
Web users get first peek at London 2012 brand
behind the new London 2012 brand. LOCOG recently announced that Lloyds TSB has become its first top ...
By Charlie McCathie / Brand Republic 04-Jun-07
BT in talks about £80m sponsorship of London 2012
The company is believed to be vying with Orange to sponsor the games, but has recently gained an edge over its rival and is now in exclusive talks with the 2012 organising committee, Locog. The telecommunications deal is one of the most complicated sponsorship packages at the games, because it includes ...
By Darren Davidson / Brand Republic 25-Jan-08
Countdown to London 2012 Olympics
marketing" in order to assist the LOCOG in its sponsorship negotiations as well as helping to maintain ... is that LOCOG will enter into commercial arrangements with media owners so that Olympic partners and LOCOG ... but who could find themselves near an Olympic venue. LOCOG will also take a hard-line against street ...
Brand Republic 15-Aug-05
McCann Erickson poised to win London Olympics bid
from Locog said the organisation does not comment on sponsorship deals and an announcement will be made ...
By Nikki Sandison / Brand Republic 29-Apr-09
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