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Countdown to London 2012 Olympics
As the London Olympics Bill commences its first reading at committee stage in the House of Commons ... of the 2012 Olympic Games. The London Olympics Bill, supported by all political parties, was given ... timetable is that the serious work of organising the London 2012 Olympics can't get going without ... the air," adds Summers, who expects similar regulations will be enforced for the London 2012 Olympics ...
Brand Republic 15-Aug-05
London 2012 Olympics logo ineffective say marketers
of the 2012 London Olympic logo, according to a survey by the Chartered Institute of Marketing. ... ,000. It replaced the previous logo, which featured the words "London 2012" intertwined with ribbons in the shape of the Thames. Wolff Olins was appointed without London 2012 having seen any design ideas from the agency ... strongly that it is ineffective. Only one in five believe that the 2012 logo is an effective design ...
By Nikki Sandison / Brand Republic 22-Jul-08
BT in talks about £80m sponsorship of London 2012
of the London 2012 Olympics. ... will have exclusive 2012 marketing rights in the UK, from use of the London Olympics logo to tickets ... gained an edge over its rival and is now in exclusive talks with the 2012 organising committee, Locog ... to host the 2012 games. An announcement is not expected until April. BT said no decision had been ...
By Darren Davidson / Brand Republic 25-Jan-08
McCann Erickson poised to win London Olympics bid
LONDON - McCann Erickson is set to scoop the London 2012 Olympics account, fending off competition ... -year contract for London 2012's marketing in the run up to the handover ceremony at the Beijing Olympics ... Group, is expected to be unveiled as the agency that will handle London 2012's advertising, promotion ...
By Nikki Sandison / Brand Republic 29-Apr-09
London 2012 unveils Lloyds TSB as first domestic partner
LONDON - Lloyds TSB has been named as the first domestic partner of the London 2012 Olympics after ... of the Olympics deal, Lloyds TSB will gain use of London 2012 branding, which will be launched later this year ... category marketing rights for London 2012. Sir Victor Blank, chairman of Lloyds TSB Group, said: We are very proud to be the first organization to become a domestic partner of the London 2012. Over the next ...
By Joe Lepper / Brand Republic 14-Mar-07
Scottish Widows to screen first UK 2012 Olympics ads
LONDON - The first UK sponsor TV ads for the London 2012 Olympics will screen next week, when ... coverage on March 4, will make the brand the first UK London 2012 Olympic sponsor to showcase its work ... choreographed routines by British Olympic gymnasts Alex Jerrom, Tom Coull and Laura Hallett, who morph ... . Scottish Widows said it did not want the creative to be bolted on to the Olympics brand, but believed ...
By Alex Donohue / Brand Republic 26-Feb-08
Timetable for Olympic sponsors application announced
LONDON - The timetable for companies that want to sponsor the London 2012 Olympics has been ... for marketing rights to the London 2012 Olympic Games and Paralympic Games, Team GB and Paralympics GB. Oil ... the past few months. Paul Deighton, CEO of the London organising committee of the Olympic Games and Paralympic Games, said: "This is a milestone moment for the organising committee of the London 2012 games ...
By by Beth McLoughlin / Brand Republic 28-Sep-06
Barclays drops out of Olympics sponsorship race
of the London 2012 Olympics, is no longer in the running for a package. ... speculative favourite to win the rights to use the Olympic rings in its advertising in the run-up to 2012 ... 2012 website. The longest continous sponsor of the Olympic Games is Coca-Cola, which signed a ... London 2012. The cost of the deal was not disclosed but was thought to be in the region of £60m ...
By by Joanne Payne / Brand Republic 07-Dec-06
Catch Sport launches sponsorship matchmaker service
ahead of the London 2012 Olympics.
By Jennifer Whitehead / Brand Republic 18-Jul-07
Oswald heads up Olympic commission for London 2012
LONDON – The International Olympic Committee has selected Athens chairman Denis Oswald to head ... Federation, will liase with the organising commission and Olympic participating countries to ensure London ... , Denis has already demonstarted his ability to help lead the delivery of excellent Olympic games while ... director of the Olympic Games. The other 15 coordination commission members were also named this week ...
By by Sam Matthews / Brand Republic 25-Aug-05
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