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OgilvyOne launches loyalty index
LONDON - OgilvyOne has a new tool called the Loyalty Index, which it claims will help companies win ... that the annually updated Loyalty Index can be applied to as many as 16,000 brands in more than 100 product ... for your marketing buck." The agency argues that not only does the Loyalty Index allow better targeting ... to shout." Brands that have scored very highly on the Ogilvy Loyalty Index include Tesco and Heinz ...
By Staff, / Brand Republic 02-Oct-02
Loyalty but at what cost?
The cost of loyalty schemes for companies involved may appear higher than first thought ... , calculated by International Consumer Loyalty Programmes and reported on Brand Republic in June. With 15 ... earned, companies need to ask just how expensive is their loyalty scheme is. The benefits of being part of a loyalty scheme seem simple enough -- customers are driven to store and special products can ...
By by Nick Williams / Brand Republic 19-Aug-05
Asda rubbishes loyalty card schemes
LONDON - The battle for customer loyalty among the UK's supermarkets went into overdrive today ... from Taylor Nelson Sofres, which show that Asda and Morrisons, which do not run loyalty card schemes ... Miles, the original loyalty scheme, is launching a £50m giveaway promotion in an attempt to reduce the damage the launch of Nectar will have on its loyalty programme. A similar campaign is also being rolled ...
By Claire Billings, / Brand Republic 16-Sep-02
Asda drops loyalty card scheme
LONDON - Asda is scrapping its Fill 'n' Save petrol pump loyalty card scheme, after research at 10 ... The Wal-Mart-owned supermarket is pledging to lower the price of petrol using the money it will save by choosing not to implement the loyalty card scheme and, although the scheme will not finish ... . The seven-year-old Fill 'n' Save scheme offers motorists one loyalty point per litre of fuel bought at its ...
By Claire Billings, / Brand Republic 29-Jan-02
Oldham Athletic launches loyalty scheme
LONDON - Nationwide League Division Two football club Oldham Athletic is launching a loyalty scheme
By Staff, / Brand Republic 23-Jul-02
A customer loyalty history lesson
days of 1997 for a history lesson. True, it's only five years ago, but in customer loyalty terms it ... fairness, IBM did include the traditional questions that are supposed to capture customer loyalty ... , when profitability is the watchword of every American CEO and customer loyalty their Holy Grail. To develop meaningful leading-indicator measures of customer loyalty, it is essential to have metrics ...
Brand Republic 16-Sep-02
Safeway targets rivals' loyalty schemes
The drive is an attempt to combat the launch of the Sainsbury's-backed Nectar super-loyalty scheme and Tesco's long-standing ClubCard. The mailing, to Sainsbury's and Tesco shoppers living in the catchment ... their efforts on loyalty cards, but loyalty is a fragile thing and it doesn't take much to change behaviour ...
By Claire Billings, / Brand Republic 18-Sep-02
Rapp partners with loyalty technology specialist
LONDON - Direct agency Rapp has linked up in a strategic alliance with loyalty and payment ... Htec's real-time, trigger-based, loyalty system is designed for use by large companies, including ... to deliver increased ROI through insight-driven loyalty strategies. This is Loyalty 2.0." Richard Philips, managing directr of Htec Loyalty, said: "Loyalty solutions have traditionally focused on the most loyal ...
By Daniel Farey-Jones / Brand Republic 30-Oct-08
Utilities urged to look at loyalty schemes
LONDON - Despite the failure by European utilities firms to embrace customer loyalty schemes, new ... or in building customer loyalty. Instead of building loyalty schemes, the majority of European utilities have ... . However, research by Datamonitor shows that the small number of power firms that had adopted loyalty ... proportion of customers to their respective loyalty schemes. According to Datamonitor, take-up from ...
By Staff, / Brand Republic 11-Sep-02
Freeserve to reward members with loyalty scheme
LONDON - Freeserve is encouraging member loyalty with a new rewards scheme, giving long ... to thank them for their loyalty but we realise that they want more from a rewards scheme than just points ... with this unique loyalty scheme for Freeserve members." Dial-up ISPs such as Freeserve and BT Anytime have been ...
By Jennifer Whitehead, / Brand Republic 06-May-03
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