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Burt to release free version of online ad reporting tool
in the free version include whether an ad was placed in plain view, how long the ad was visible, how many people who saw it engaged with it and how many clicked through. Burt's founders are Gustav Martner, who ...
By Daniel Farey-Jones / Brand Republic 24-Nov-09
LBi hires Frank Pedersen as US chief operating officer
LONDON - Digital marketing agency LBi has appointed Frank Pedersen, a former client partner at AKQA
By Jacquie Bowser / Brand Republic 24-Nov-09
US soccer second tier looks to invoke Cosmos spirit with rebrand
in the 70s for importing world famous football stars who were coming to the end of their careers, including Pele, Giorgio Chinaglia, Franz Beckenbauer, Johan Cruyff, George Best and Bobby Moore. Bringing ... to the players, coaches and leaders who were pioneers for men's professional soccer in North America, many ...
By James Quilter / Brand Republic 24-Nov-09
MSNBC.com takes control of @BreakingNews Twitter feed
, which will focus on providing breaking news coverage to news companies around the world. Dutch firm BNO ...
By Staff / Brand Republic 24-Nov-09
Shazam launches (Red) iPhone app
LONDON - Shazam, the digital music brand, has launched a special (Red) edition iPhone application ... million iPhone and iPod touch users around the world, (Shazam) Red is a powerful way for our audience to create real change in the world." Shazam's association with (Red) places it in the company of several ... and exciting brands in the digital space." ...
By Jacquie Bowser / Brand Republic 24-Nov-09
British Gas runs open invite to join customer panel
on the website explain how many consumers British Gas wants to bring on to the panel or how they will report its ...
By James Quilter / Brand Republic 24-Nov-09
GroupM puts spotlight on print ROI
) in June this year, tracks how many readers see and act on print advertising, providing metrics for 200 ...
By Staff / Brand Republic 24-Nov-09
Internet brands dominate thought leadership index
Leadership Index, which claims to reveal the brands regarded as opinion leaders by the business world. ... The index, which first launched in 2007, and polls around 1,000 chief executives, permanent secretaries in Whitehall and media and public sector leaders via Populus' Opinion Former Network. It is compiled by consultancy TLG . This year sees three digital brands enter the top ten, joining last year ...
By James Quilter / Brand Republic 23-Nov-09
New tool claims to be able to identify next meerkat-style success
at Conquest, said: "The marketing world has shifted irrevocably from the traditional 'interrupt and persuade ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
Haygarth names Matt Barnett head of digital and direct
of head of digital and direct. ... at FullSix working on digital, direct and e-CRM campaigns for clients including Hertz and Reckitt Benckiser ... digital and direct business offering; his in-depth knowledge of the market place and extensive experience will give our clients access to a breadth of expertise across both direct and digital marketing." Haygarth ...
By Jacquie Bowser / Brand Republic 23-Nov-09
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
