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Results 1 - 9 of 9 matching results
MMA publishes mobile advertising guidelines
of the world. Laura Marriott, president of MMA, said: As marketers embrace the power of mobile advertising ...
By Nikki Sandison / Brand Republic 28-Sep-07
MMA launches new guidelines for mobile advertising
, agencies and content providers make up the MMA committee, which put together the guidelines. The group ... and ensure best practice is adhered to in all mobile advertising programs. Laura Marriott, MMA executive ... , the OgilvyInteractive managing director whose agency is represented on the MMA committee, said: "The establishment ...
By by Amy Dry / Brand Republic 17-Nov-06
MMA seeks feedback on Bluetooth marketing guidelines
The guidelines provide recommendations and best practices to companies that want to use Bluetooth-based marketing techniques. Topics covered include the advantages and uses of Bluetooth marketing and guidelines on delivery, content and legislation. Laura Marriott, MMA President, said: "Bluetooth has several clear ...
By Jacquie Bowser / Brand Republic 29-Aug-08
Procter & Gamble joins Mobile Marketing Association
the MMA's board of directors. Berberich is a vocal supporter of mobile marketing within Procter & Gamble ... them, and through a medium they have with them all the time." At the same time, the MMA announced that Robert Griffin, from the Havas-owned media agency MPG, had also joined the board of directors. The MMA ...
By Staff, / Brand Republic 28-May-03
Mobile Marketing Association expands into Europe
and mobile operators under one body, working towards a common goal. The MMA EMEA Executive Committee ... Media Interactive; Daniel Rosen, group head at AKQA Mobile; and Laura Marriott, president of the MMA ... industries and we look forward to working with them and our EMEA membership to advance the MMA s mission ...
By Jacquie Bowser / Brand Republic 27-Apr-07
Mobile marketing industry bodies to develop global guidelines
compliance programs to support global consumer-based .mobi domain trustmark efforts. The MMA represents ...
By by Ben Bold / Brand Republic 22-Jun-07
New rules advocate opt-in for Bluetooth marketing to curb spam
initiative to help clarify the issues around Bluetooth marketing," said Paul Berney, MMA Europe's managing ...
By Noelle McElhatton / Brand Republic 12-Mar-09
Setanta signs exclusive deal with Ultimate Fighting Championship
organization, which has made the sport of MMA the fastest growing sport in the world. ...
By Darren Davidson / Brand Republic 18-Jan-08
No 1 Ladies' Detective Agency kicks off with 5.2m viewers
-fareast-language:#0400; mso-bidi-language:#0400;} Botswana's first lady detective Mma Precious Ramotswe, who ... , the series stars Jill Scott as Mma Ramotswe and Desmond Dube as her irrepressible hairdressing neighbour BK ...
By Nikki Sandison and Daniel Farey-Jones / Brand Republic 16-Mar-09
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