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MTV partners with Bruckheimer to launch game studio
LONDON - MTV and Jerry Bruckheimer, the award-winning producer behind 'Pirates of the Caribbean ... The multi-year partnership will see a Jerry Bruckheimer Games team working with MTV to create ... -president of programming enterprises for MTV Networks Music Group, said that the move will help to establish MTV Games as a ... MTV s acquisition of music game developer Harmonix and the publishing of Rock Band . Earlier ...
By Nikki Sandison / Brand Republic 19-Dec-07
Beatles to get own Rock Band computer game
Harmonix and MTV Games, which has also been approved by the band's surviving members. ... available in interactive video game format. The game will appear on retailer shelves next year. The 'Rock Band' series has proved very popular with games console owners. In it, players take up simplified ... according to on-screen prompts, while their musical efforts are mixed into the game's audio. The Beatles ...
By Ben Bold / Brand Republic 31-Oct-08
MTV signs Siren as exclusive SMS TV games partner
LONDON - Digital engagement agency Siren has signed an exclusive agreement with MTV UK & Ireland ... , the platform is controlled directly from MTV s scheduling infrastructure, allowing games and programmes ... scheduled. Siren has also built in a CRM capability, encouraging players to visit an MTV Games WAP site ... for MTV Networks UK Ireland, said: The quality of games and graphics developed by Siren, combined ...
By Joanne Payne / Brand Republic 13-Apr-07
MTV to invest £250m in developing computer games
LONDON - MTV Networks, owned by Viacom, is planning to spend over $500m (£250m) in developing ... The company said gaming is the focal point of its entertainment strategy but analysts say the investment is risky as the industry has a high failure rate. Judy McGrath, MTV chief executive, said: As we ... behind building our games business across all of the brands in our portfolio. I d like to see more game ...
By Jacquie Bowser / Brand Republic 17-Aug-07
MTV launches racy game to support Calum Best show
LONDON - MTV has created a racy online game, which distracts people from their goal with footage ... The viral game, developed by digital engagement agency Kerb, is designed to drive traffic to the MTV website . 'Totally Calum Best' features the playboy son of the late football legend George Best ... days and 50 nights. Players of the game are put in Calum Best's shoes as they attempt to play a ...
By Nikki Sandison / Brand Republic 27-Aug-08
Superbrands case studies: MTV
Case study provided by Superbrands . Market When MTV first launched in the US 23 years ago, it was the first television channel of its kind anywhere in the world. Although MTV US today ... -boggling 25 music channels specialising in every kind of music, from pop to punk to classical. MTV first ...
Brand Republic 24-Feb-05
MTV Europe enters videogame market with Atari deal
LONDON - MTV Networks Europe is moving into the videogames market with the purchase of a 50% stake ... . The deal gives MTV its first foothold in the gaming market and it said it plans to roll out the channel ... alliance will enable Game One to take advantage of MTV Networks Europe's creative expertise and pan ... marketing via a combination of MTV and Game One packages." The deal is part of Viacom-owned MTVNE's global ...
By Claire Billings, / Brand Republic 27-May-03
MTV redesigns website as channel portal
LONDON - MTV Networks UK has repositioned the MTV website as a general music and entertainment ... The redesigned website went live on Friday January 24 and encompasses all the MTV channels, prior to this each channel had its own individual site. The homepage now showcases MTV s range of broadcast and online programming and channels, such as MTV Base, and provides entertainment news ...
By Susan Billinge / Brand Republic 29-Jan-08
Two Way TV strikes deal with MTV
Interactive TV gaming provider Two Way TV has inked a deal with MTV to supply the music video ... LONDON (Brand Republic) - Interactive TV gaming provider Two Way TV has inked a deal with MTV ... includes the development of a number of interactive quizzes and video-based programmes for the MTV channels. MTV-branded on-demand and scheduled paid-for games based on the music industry will be broadcast ...
Brand Republic 27-Feb-01
MTV signs Nintendo and Lipton as Winterjam sponsors
LONDON - MTV Networks Europe has signed up games console Nintendo GameCube and tea brand Lipton ... by MTV as a fusion of "music and altitude", combining the excitement of a rock concert ... of the event coincides with the release in March of the game Metroid Prime. People at the event will be able to try out the new game, which will be projected on to a wall of ice. Lipton will provide a chillout ...
By Claire Billings, / Brand Republic 08-Jan-03
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