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New tool claims to be able to identify next meerkat-style success
LONDON - A new research tool is being launched with the claim that it will be able to detect ... or on a scale, users must adjust the avatar, up or down, until it makes the facial expression ... for Comparethemarket.com. The survey is completed online and can be sent out to a selected research panel or some other group. It asks users to choose a particular avatar to represent them throughout the survey, watch ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
Evening Standard signs video content deal with Press Association
LONDON - The Press Association has signed a deal with the London Evening Standard to provide video
By Jacquie Bowser / Brand Republic 23-Nov-09
Internet brands dominate thought leadership index
LONDON - Online businesses including Amazon have made a major impact on the latest annual Thought
By James Quilter / Brand Republic 23-Nov-09
Football themed quit-smoking site attracts 1,500 sign-ups
LONDON - Smokefree United, a national NHS online initiative focusing on motivating football fans ... Supported by a number of Premier League clubs and ex-footballers Andy Townsend and Ian Wright, the initiative encourages fans to register their details at the Smokefree United website . Once signed up, they receive emails supporting their drive to quit smoking, as well as the chance to win prizes. Appealing ...
By Daniel Farey-Jones / Brand Republic 23-Nov-09
Haygarth names Matt Barnett head of digital and direct
Barnett has spent the past six months working at Haygarth as a consultant and will start his new role at the agency on 1 December. He joins from OgilvyOne where he headed up the global Unilever ... will give our clients access to a breadth of expertise across both direct and digital marketing." Haygarth ...
By Jacquie Bowser / Brand Republic 23-Nov-09
Free guide helps brands navigate legal side of social networks
networking with a new task force and the publication of a 10-chapter whitepaper aimed at preventing problems ... social networks. Reed Smith is also launching what it has dubbed a "digital media task force" that will combine the expertise of staff working across a number of fields to tackle issues arising from social ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
Digital Marketing Group hit by profits drop
DMG, which is led by former Euro RSCG chief executive Ben Langdon, said it has experienced a tough trading environment but anticipates benefiting from increasing client spend on digital marketing in 2010 ... division was hit by a fall in revenue of 3.4m and DMG has reduced its costs by 2.3m. Recent DMG client ...
By Daniel Farey-Jones / Brand Republic 23-Nov-09
Spotify extends mobile reach with Symbian app
LONDON - Spotify is now available on a number of new smartphones, including some Nokia models ... system, including a number of Nokia models as well as the Samsung GT-I8910 Omnia HD and the Sony Ericksson Satio. While the iPhone attracts a huge amount of press coverage, Nokia dominates the smartphone ... has said that a report claiming that one of 2009's biggest recording stars, Lady Gaga , had earned ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
MotoGP sports body strikes deal to boost website's commercial opportunities
LONDON - Digital sport and entertainment specialist Perform has signed a three-year deal with FIM ... to help drive interest in FIM disciplines and motorcycling as a whole, giving fans around the world access to an unprecedented motorcycling video library. "As a part of this project, we will also look to generate ... and subscriptions." The video website will feature a combination of live and VOD content, including footage from ...
By Jacquie Bowser / Brand Republic 23-Nov-09
Innocent reunites St Winifred's School Choir for Grandma remake
LONDON - Smoothie drinks brand Innocent is making its first foray into the music business today ... a new version of the song, which sold a million copies and spent two weeks at number one when first ... , whose members are now aged in their late 30s, counts a police detective, HR consultant and mortgage ... of the original choir are braving the rain for a live performance of the song in the bandstand in London's Regent ...
By Staff / Brand Republic 23-Nov-09
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