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Digitalis Media appoints Mark Wood as chairman
Mark Wood, previously CEO of AXA, Paternoster, Prudential and AA, as chairman. ... Digitalis launched this year, also offering affiliate marketing and customer acquisition strategies to large firms. Dave King, CEO of Digitalis, said: "Mark's appointment is an important step ... financing and managing early stage growth. "In addition, Mark understands all the challenges of meeting ...
By Jacquie Bowser / Brand Republic 03-Nov-09
Academics call on ASA to mark airbrushed ads
LONDON - Academics are to lobby the Advertising Standards Authority to introduce notices on ads that feature airbrushed models, backing a call recently made by the Liberal Democrats.
By Jennifer Whitehead / Brand Republic 09-Nov-09
Campbell Lace Beta brings in Wood as chairman
LONDON - Campbell Lace Beta has appointed Mark Wood, a former chief executive of Prudential and AXA ... . Lace said: "Many people know Mark as a result of his outstanding career in the commercial world. We ...
By Daniel Farey-Jones / Brand Republic 10-Nov-09
Affiliate Window launches Mummy Blogger Awards
LONDON - Affiliate marketing network Affiliate WIndow has signed up retailers including Marks ... (Marks Spencer). Prizes consist of gift vouchers from the sponsor retailers valued at between 150 ...
By James Quilter / Brand Republic 13-Nov-09
M&S to sell other brands for the first time in 125 years
LONDON - Marks & Spencer has revealed plans to sell other FMCG brands, such as Stella Artois ... selection of branded grocery and household products has a place at Marks Spencer. "Our customers ...
By James Quilter / Brand Republic 04-Nov-09
M&S invites online support for climate change call
LONDON - Marks & Spencer has launched a virtual patchwork quilt that allows internet users ... ' was Sir Stuart Rose, executive chairman of Marks Spencer. In his message, Rose said: "Copenhagen is a ...
By Jacquie Bowser / Brand Republic 27-Oct-09
IAB Engage: COI chief champions digital's influence
it the power to change people's behaviour through conversations, COI chief executive Mark Lund told the IAB
By Daniel Farey-Jones / Brand Republic 11-Nov-09
I-Level creates new apps and gaming role
The agency said the new role, which will see Newton reporting to i-level managing director Mark Creighton, is in response to the evolution of gaming, apps and other platforms. It runs across the agency ... retains responsibilities as account director on WWF and LoveFilm. Speaking about the new role Mark ...
By James Quilter / Brand Republic 20-Nov-09
Coca-Cola rebrands global juice brand portfolio
Created in-house, the identity is based on that of Minute Maid, the leader in the portfolio, using that brand's black rectangle and white logotype lettering. It will also feature fruit photography and natural imagery and a green horizon mark. The rollout will begin with the Minute Maid brand in the US ...
By Staff / Brand Republic 18-Nov-09
The Rubicon Project hires Siotis and Jakovljevic
The pair's arrival marks the latest expansion for the European arm of the US-headquarted ad optimisation company. Their role is to boost publisher clients' CPM rates by matching traffic with the best advertising network partners as well as using targeting technologies including behavioural, geographic ...
By Daniel Farey-Jones / Brand Republic 06-Nov-09
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