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Financial crisis hits the market research industry

LONDON - More than 70% of market research agencies believe that the market research industry ... a year. The sample population was comprised of market research agencies that are registered ... The survey, carried out by MarketResearchAgencies.eu, an online directory of market research agencies worldwide, also found that 60% of agencies had reported a slight or substantial decrease ...

By Staff / Brand Republic 27-May-09

COI reviews market research roster

LONDON - The Central Office of Information is reviewing its roster of market research agencies ... shortlists for competition. The lots comprise: qualitative research; quantitative research; omnibus; deliberative engagement and desk research. Agencies will be selected on the basis of their proven success ... , Synovate and TNS. The roster allows agencies to compete for government and public sector work without ...

By Nikki Sandison / Brand Republic 22-Sep-08

Millward Brown acquires Argentinian research company

Consultores, one of Argentina's top five market research agencies. ... Chamber of Market Research Companies. Aparicio said: "After working together so well for so long, I am ... , one of the world's top 10 marketing research organisations, now has more than 76 offices in 44 ... -edge thinking on the major issues facing marketers today." The company's new Argentinian office will be led ...

By By Amy Dry / Brand Republic 13-Nov-06

WPP makes second French acquisition

of one of France's leading market research agencies Market Focus Research, whose clients include Unilever ... Last week, WPP revealed it was to acquire French creative agency Les Ouvriers du Paradis as part of an effort to strengthen its growing fourth advertising network Red Cell, which has been strongly tipped in recent weeks to acquire HHCL a stake in Japanese PR firm PRAP Japan; German internet agency Concept ...

By Gordon MacMillan, / Brand Republic 09-Sep-02

Carbon Trust names six to market research roster

low carbon economy, has appointed six agencies to its market research roster, including Gfk NOP. ... The agencies that have successfully made the qualitative market research roster are Maven Research, IFF Research and Opinion Leader Research. Agencies selected for the quantitative market research ... : We are confident we have a range of expertise from these market research agencies, which through ...

By Joanne Payne / Brand Republic 02-Mar-07

China's market research industry set for massive growth

LONDON - China's market research industry is set to become the fifth largest in the world by 2012 ... the multinational spend. China s leading market research agencies are finding that the volume of business ... and the United States. This will be good for the big market research agencies who have already built up ... that China s market research industry was worth $600m last year, but is set to expand by as much as 70 ...

By Staff / Brand Republic 12-Nov-07

ISO set to unveil international market research standard

LONDON – The first international standard for the market research industry is to be unveiled ... with the organisational aspects of market research agencies for the correct completion of the study. The aim ... market research agencies will be able to focus more on added value and deliverables." The standard has ... The official launch for the market research standard final draft is July 2005 after a formal vote ...

By Sam Matthews, / Brand Republic 10-Jan-05

Is Facebook the future of market research?

LONDON - Facebook could be about to shake up the market research industry, writes Ray Poynter ... online market research agency, with clients including Alliance Leicester, BBC, Sony, GlaxoSmithKline ... For years the term market research has meant specification, recruitment, interview, analysis and presentation, taking weeks to achieve, requiring the intermediation of research agencies. Online interviewing ...

By Ray Poynter / Brand Republic 30-Aug-07

Making the most of market research

LONDON - As the row over 'churnalism' subsides, PROs still see market research as a viable way ... editors are still prepared to use stories generated by market research, they are wiser about ... director of market research outfit Consumer Analysis, says journalists have all but stopped using research ... to October 2005. How does it work? Day-to-day market research on brand reputation. YouGov has asked 2 ...

By Alex Black PR Week / Brand Republic 25-Feb-08

MRA slams 'amateur' online research agencies

LONDON – The US Market Research Association has attacked 'amateur' online research agencies ... in the industry. It's critically important that a bona fide marketing research professional shapes surveys ... warns that while outsourcing can save money, "quality counts" and the market research industry will need ... opinion and market research body in the US. If you have an opinion on this or any other issue raised ...

By by Sam Matthews / Brand Republic 23-Jan-06

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