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Research Now set to become part of US group e-Rewards
LONDON - US market research company e-Rewards has agreed a recommended acquisition price for UK ... of marketing decision makers and market researchers." Research Now's chief executive, Chris Havemann ... . Westmore, chairman of Research Now, said: "Against the backdrop of a consolidating market, e ... The deal is now conditional on the approval of Research Now's shareholders. The offer represents a ...
By Sarah Shearman / Brand Republic 23-Oct-09
Obesity predicted to fall despite 'toxic food' marketing
according to new research, although its author believes marketers could be doing more to help combat ... labelling had been successful in halting its rise. However he still believes marketers and regulators need ... to see an end to the marketing of toxic products and to marketing junk food on programmes children watch ...
By James Quilter / Brand Republic 03-Nov-09
Trading Places: This week's people moves in advertising, digital, marketing and media
LONDON - Brand Republic rounds up the week's major people moves in advertising, digital, marketing ... Campbell Roalfe founder Robert Campbell. ( Brand Republic ) Research consultancy Nunwood has hired James Walker , who ran Accenture 's international Marketing Sciences division for seven years ... . ( Marketing Direct ) Digital I-Level has appointed Adam Fulford to the new role of head of planning ...
By Staff / Brand Republic 13-Nov-09
Essence designs Shine event website for Cancer Research UK
LONDON - Digital agency Essence has designed and built a website for Cancer Research UK to support ... fundraising website for Cancer Research UK earlier this year. ...
By Jacquie Bowser / Brand Republic 27-Oct-09
Former Accenture partner joins Nunwood to lead strategy
LONDON - Research consultancy Nunwood has hired James Walker, who ran Accenture's international ... Marketing Sciences division, following the acquisition of his business Edge Consulting in 2002. He grew ...
By Daniel Farey-Jones / Brand Republic 06-Nov-09
Marketing to engage today's digitally-savvy youth market
Marketing directors from brands such as Durex and lastminute.com are featured in these video ... Marketing's Youth conference is a big hit every year so we took a film crew down to capture some of the most interesting insights from the day. The resultant video offers presentation excerpts and backstage ... market. You can view the full video with some slides by clicking here . ...
By SpeakersChannel.tv / Brand Republic 16-Nov-09
Aegis reports 1% revenue rise but remains downbeat
On an organic growth basis, and taking account of currency movements and acquisitions, revenues fell by 10.8%. In its latest financial update the media buying and market research company said it was holding to the prediction it made in its interim results in August that it would not see an upturn ...
By Daniel Farey-Jones / Brand Republic 19-Nov-09
Newbury Racecourse turns to Twitter as marketing budgets squeezed
LONDON - As part of a cost effective marketing effort, Newbury Racecourse has launched a ... that the effort will boost its profile. Harriet Rochester, marketing and PR manager for Newbury Racecourse, said: "To compliment our on and off line marketing activity for The Winter Festival, and when marketing ...
By Staff / Brand Republic 29-Oct-09
BR Ballot: Pret needs to rethink its marketing
LONDON - Pret A Manager should revamp its marketing and packaging, Brand Republic readers voted ... More than 70% of people responding to a Brand Republic poll via the website and Twitter said Pret A Manager needs either a new marketing campaign (50%) to restore its image or revamp its packaging ... -free, fresh, natural ingredients". Comments from Twitter: Should Pret a Manger change its marketing strategy ...
By Staff / Brand Republic 06-Nov-09
Findus boosts marketing team with new hire
director following the recent appointment of chief marketing officer Leendert den Hollander.
By Staff / Brand Republic 16-Nov-09
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