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New tool claims to be able to identify next meerkat-style success
at Conquest, said: "The marketing world has shifted irrevocably from the traditional 'interrupt and persuade ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
Haygarth names Matt Barnett head of digital and direct
LONDON - Integrated marketing agency Haygarth has appointed Matt Barnett to the new position ... digital and direct business offering; his in-depth knowledge of the market place and extensive experience will give our clients access to a breadth of expertise across both direct and digital marketing." Haygarth ...
By Jacquie Bowser / Brand Republic 23-Nov-09
Football themed quit-smoking site attracts 1,500 sign-ups
to quit smoking, has signed up 1,500 fans since launching six weeks ago.
By Daniel Farey-Jones / Brand Republic 23-Nov-09
Free guide helps brands navigate legal side of social networks
The white paper can be accessed for free . It looks at the legal problems businesses and non-profit organisations can encounter when using sites such as Twitter, Facebook, LinkedIn and YouTube for marketing ... been receiving from clients over legal problems that they are having with regard to marketing via ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
Digital Marketing Group hit by profits drop
LONDON - Six-month pre-tax profits at Digital Marketing Group have fallen by 31% year on year ... DMG, which is led by former Euro RSCG chief executive Ben Langdon, said it has experienced a tough trading environment but anticipates benefiting from increasing client spend on digital marketing in 2010 ... - Digital Marketing Group hopeful after dull half-year ...
By Daniel Farey-Jones / Brand Republic 23-Nov-09
Ex-Digitas chief executive Rutherford takes chairman role at Volume
Rutherford was CEO of Digitas Global for three years until July this year. Before that he was head of media at Unilever, having joined the FMCG giant in 1998. Volume specialises in business-to-business brands, working on marketing strategy and execution. It was set up in 1997. Rutherford will concentrate ...
By Staff / Brand Republic 23-Nov-09
Spotify extends mobile reach with Symbian app
market, and there are estimates that more than 50% of the handsets available globally run on the Symbian ... lot to educate the American market before it can launch there successfully. The company has ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
MotoGP sports body strikes deal to boost website's commercial opportunities
marketing and communications director, said: "The partnership with Perform gives us a fantastic opportunity ...
By Jacquie Bowser / Brand Republic 23-Nov-09
Innocent reunites St Winifred's School Choir for Grandma remake
a new version of the song, which sold a million copies and spent two weeks at number one when first ...
By Staff / Brand Republic 23-Nov-09
X Factor pulls in 12.6m as Jedward's luck finally runs out
The figure of 14.4 million is a new record for this series of 'The X Factor' on ITV1, up on last week's peak figure of 14.1 million. On average, Saturday's show, running between 8pm and 9.20pm, was watched by 47% of the available audience. Competitors this week were required to sing songs by Wham ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
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