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Superbrands case studies: Mazda

Case study provided by Superbrands . Market Mazda was one of the fastest growing ... during which the European automotive industry weakened. Sales were spearheaded by Mazda6, with over 100,000 vehicles sold. Mazda B-segment sales were up 83% in 2003, thanks to the market launch of the Mazda2 ...

Brand Republic 03-Feb-05

Mazda to sponsor Blenheim triathlon

LONDON - Mazda Motors is to become the title sponsor of the Mazda Blenheim Triathlon, which is held ... event is aiming to raise more than 500,000 for charities. Mark Cameron, marketing director Mazda UK ... is an excellent platform for Mazda to reach an audience of consumers leading active lifestyles. I believe ... maximum performance -- perfectly matches the values of Mazda. Our engineers embrace technological ...

By Staff / Brand Republic 29-May-07

Mazda to sponsor London Triathlon

LONDON - Mazda is to become the title sponsor of the London Triathlon and has joined forces ... of an ongoing ambassador programme. Mazda will be using the sponsorship to promote its new Mazda CX-7 and has given Don and Olly the car as part of the deal. The British Triathlon Federation and Mazda Regional ... aspiring stars of the sport. Mark Cameron, marketing director at Mazda UK, said: Mazda is looking to give ...

By Jacquie Bowser / Brand Republic 27-Sep-07

Redwood launches Mazda's global customer magazine

LONDON - Redwood has launched a global magazine for Mazda customers called Zoom ... The launch coincides with the unveiling of the Mazda6 and aims to reflect the spirit of the Mazda ... s biggest indoor surfing resort; a night out in Antwerp in the Mazda2; and La Dolce Via of Tuscany in a Mazda MX-5. Gavin Green, Redwood s automotive managing director, said: This is a magazine with a ...

By Nikki Sandison / Brand Republic 18-Sep-07

Mazda to revamp DM strategy through Amethyst

LONDON - Mazda UK has confirmed that it is to revamp its direct marketing strategy in January ... -tier direct marketing programme, which will focus on the new Mazda 3 marque. The new strategy will exclude ... of original Mazda 323 customers. A direct campaign will also communicate with Mazda 323 owners and sections ... . Amethyst, the database agency, has been recruited to carry out the overhaul. Mazda launched a major ...

By Jules Grant, / Brand Republic 06-Jan-04

Rocket Science picks up partnership programme for Mazda

LONDON - Mazda has appointed data engineering consultancy Rocket Science to manage its partnership ... The Mazda partnership programme enables Mazda dealers to promote car parts to independent garages ... provides Mazda dealers with a full service mailing three times a year including targeted prospects in their area and personalised marketing support. Rocket Science will handle all communications with Mazda ...

By Claire Billings, / Brand Republic 14-Oct-02

Mazda invests in data pool with EHS Brann Discovery

LONDON - Mazda Motors UK has appointed EHS Brann Discovery to develop its first prospect pool ... EHS Brann Discovery has used Mazda's data resources to develop a 13m-strong pool, offering a ... . This will include not only the amount of money spent by a customer but also overall interaction with the Mazda brand ... targeted marketing campaigns in the future. Dan Brown, CRM manager at Mazda, said: "We are committed ...

By by Julia Pearlman / Brand Republic 31-Jan-06

Mazda raids Isky for new CRM manager Jelliss

LONDON - Car maker Mazda has poached Steve Jelliss as its customer relationship marketing manager ... with the Ford Trustmark group as loyalty manager. In his new role Jelliss will have responsibility for Mazda's CRM strategy, the Mazda website, direct and e-marketing activity, and the Mazda customer magazine ... communications activity at the Mazda call centre in Berkshire. Jelliss, who takes up his role on March 1, began ...

By Jules Grant, / Brand Republic 24-Feb-04

Mazda hires Ion to support retail and fleet activity

LONDON - Mazda has hired Ion Group to assist with direct marketing activity for its retail ... In the deal, Ion becomes a partner for Mazda's contact centre work, covering a raft of marketing ... and believe that Mazda and Ion's brand values will complement each other. Like Mazda, we also believe ... ." This latest hire comes as Mazda increases its marketing support, particularly for its fleet arm and will see ...

By by Joe Lepper / Brand Republic 08-May-06

Syzygy creates pre-launch work for Mazda3

LONDON - Syzygy has created a pan-European digital campaign for the Mazda3 compact sports car ahead ... the development" of the Mazda3 on the website , using a number of formats, including video . The Mazda3 is targeted predominantly at young men and the pre-launch activity is intended to support Mazda's presence ... comprises three phases -- to introduce the design of the Mazda3; its technological developments; and, nearer ...

By Ben Bold / Brand Republic 13-Mar-09

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