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McDonald's pulls out of Iceland

LONDON - McDonald's is to withdraw from Iceland after the country's economic problems forced ... the 'golden arches' has no presence. McDonald's has said it is closing its three restaurants in the country ... . The Icelandic krona has lost almost 80% of its value against the euro. It is estimated McDonald's would need ... and fishing. Iceland's proximity to the Arctic Circle meant McDonald's had to import all of its ingredients ...

By James Quilter / Brand Republic 27-Oct-09

Fox lines up big brands to promote Avatar

Coke Zero, Casio, McDonalds, Panasonic and LG will run co-promotions around what is arguably the studio's biggest film of the year. The European promotion of Avatar is being headed up by Fox executive ... its range of high definition TVs. McDonald's is set to run activity around the launch of the film ...

By James Quilter / Brand Republic 19-Nov-09

BR Ballot: Pret needs to rethink its marketing

? @spittingcat This was always going to be a problem since the McDonalds involvement began, a divorcing ... fresh"..? @telemachos Agree on the McDonald's front besides they insist on too much mayo and waist ...

By Staff / Brand Republic 06-Nov-09

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