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McDonald’s names Tribal DDB to interactive business
Fast-food giant McDonald’s has appointed Tribal DDB as its agency of record to handle its US ... LONDON (Brand Republic) - Fast-food giant McDonald’s has appointed Tribal DDB as its agency of record to handle its US interactive account. Tribal DDB will handle digital consulting, technology ... arm of DDB Worldwide, which has worked with McDonald’s for 30 years. ...
Brand Republic 30-Apr-01
McDonald’s blames poor profits on weather and football
McDonald’s blamed Euro 2000 and hot weather for weak profits in its second quarter. ... LONDON (Brand Republic) – McDonald’s blamed Euro 2000 and hot weather for weak profits in its second quarter. The fast food giant said the football tournament meant less people ate out, with good weather also denting profits, which rose 1.5% to 525.9m. It also claimed its Beenie Babies promotion had ...
Brand Republic 26-Jul-00
McDonalds loses David and Goliath battle over trademark
LONDON - McDonalds has lost an eight-year legal battle with a Malaysian restaurant which it said ... Indian food and has a smiling chicken logo, in the Court of Appeal in Malaysia. Two years ago McDonalds ... insisted the Mc prefix stood for Malaysian chicken. McDonalds, which has around 150 outlets in Malaysia ... reported that during the court hearings McCurry argued that McDonald's could not claim exclusive rights ...
By Sarah Crawley-Boevey / Brand Republic 08-Sep-09
McDonald’s calls review of $50m Canadian ad account
Fast food giant McDonalds is to review its 50m English Canadian advertising business with the aim ... LONDON (Brand Republic) – Fast food giant McDonalds is to review its 50m English Canadian advertising business with the aim of reducing its three roster agencies to one. The burger chain will invite its three existing agencies: Palmer Jarvis DDB, Vancouver; Cossette Communication-Marketing, Toronto ...
Brand Republic 26-Oct-00
McDonald's considers offering degrees to employees
LONDON - McDonald's is mooting an idea to launch its own PhD in management as it continues ... Speaking to the Financial Times, McDonald's chief people officer David Fairhurst said offering a PhD was the next logical addition to the chain's other training programmes. McDonald's has received ... courses had made McDonald's a "university in its own right", adding that around 2,500 employees had ...
By James Quilter / Brand Republic 11-May-09
McDonald's offloads Pret stake to Bridgepoint
McDonald's 33% shareholding, for £345m. ... in 2006. Its deal with McDonalds initially caused a stir as Pret markets itself as a healthier, more ...
By Alice Burnfield / Brand Republic 22-Feb-08
McDonald's takes on Starbucks in Europe
LONDON - McDonald's is to ramp up its assault on the coffee market by opening hundreds of new ... McCafes, which feature high-end coffee machines and operate within or next to regular McDonald's restaurants. They can be found in Ireland, Germany, Russia and Italy, but not in the UK. McDonald's is now ... financial officer at McDonald's Europe, told the FT: "We can become the biggest seller of coffee in Europe ...
By Daniel Farey-Jones / Brand Republic 27-May-09
McDonald's pulls out of Iceland
LONDON - McDonald's is to withdraw from Iceland after the country's economic problems forced ... the 'golden arches' has no presence. McDonald's has said it is closing its three restaurants in the country ... . The Icelandic krona has lost almost 80% of its value against the euro. It is estimated McDonald's would need ... and fishing. Iceland's proximity to the Arctic Circle meant McDonald's had to import all of its ingredients ...
By James Quilter / Brand Republic 27-Oct-09
Superbrands case studies: McDonald's
Case study provided by the Superbrands organisation. Market When McDonald's was launched ... , the McDonald's brand is still growing and few others can match it for the power and ubiquity embodied in its familiar Golden Arches. Achievements McDonald's is the world's largest and fastest-growing food ...
Brand Republic 28-Jun-02
McDonald's starts petition to change OED definition of McJob
LONDON - McDonald's has launched a petition in an effort to change the dictionary definition of a ... in its restaurants. A survey held by McDonald s reports that 69% of those surveyed in the UK believed ... food chain to a friend. McDonald s has also asked Clive Betts, a Sheffield MP, to sponsor an early ... lending their support to the campaign. McDonald s is now encouraging customers to sign the in ...
By Joanne Payne / Brand Republic 24-May-07
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