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Results 1 - 8 of 8 matching results
McDonald's campaigns to change OED's McJob definition
LONDON - McDonald's is lobbying the Oxford English Dictionary to change its entry for McJob ... to attract management trainees, said the current definition of McJob is out of touch with reality and insulting to the company s staff. According to the OED, a McJob is an unstimulating, low-paid job ... owns the copyright for McJobs, but is likely to encounter strong difficulties shaking off the negative ...
By Alex Donohue / Brand Republic 20-Mar-07
McDonald's starts petition to change OED definition of McJob
'McJob' in the Oxford English Dictionary, which currently and perhaps unsurprisingly reads 'an ... executive team started in our restaurants. Not bad for a McJob . ...
By Joanne Payne / Brand Republic 24-May-07
McDonald's seeks to lose Generation X 'McJob' tag
of the company's employment practices and challenging the concept of the low-paid 'McJob'. ... The campaign, to be handled by Blue Rubicon, is understood to be worth an estimated six-figure sum, will seek to "debunk myths" about the quality of McDonald's employees and employment practices. The 'McJob' tag comes from Douglas Coupland's 1991 novel 'Generation X'. The launch follows the news ...
By Staff, / Brand Republic 05-Mar-03
McDonald's unveils campaign to lose low-paid McJob tag
the 'McOpportunities' of working for the food giant, in an attempt to shake off its low-paid 'McJob' label. ... The poster campaign, which uses the slogan "not bad for a McJob" and will feature in 1 ... the record straight. The existing definition of McJob is outdated. A huge gap exists between the external ... a tough time throwing off the McJob tag, which was popularised by Douglas Coupland in his novel ...
By by Sarah Woods / Brand Republic 20-Apr-06
McDonald's considers offering degrees to employees
with attempts to shed the "McJobs" stigma associated with working for the fast food chain. ... enrolled. However, despite the prospect of "burger flippers" becoming academically qualified, the McJobs ...
By James Quilter / Brand Republic 11-May-09
McDonald's aims for premium image with designer uniforms
s last year started a campaign to get the Oxford English Dictionary to change its definition of a McJob ...
By Nikki Sandison / Brand Republic 23-Apr-08
McDonald's given go-ahead for 'A-levels' scheme
the Oxford English Dictionary s definition of the term, McJob , which currently means an unstimulating low ...
By Alex Donohue / Brand Republic 28-Jan-08
McDonald's faces up to European fears over food and job quality
much fun". It rejects the claims, and has been working to dispel the McJob tag with which it is saddled ...
By by Jennifer Whitehead / Brand Republic 25-Nov-05
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