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Subway stands by Michael Phelps over bong photo

LONDON - Subway is sticking by its sponsorship deal with Michael Phelps, but is expected to delay ... Michael Phelps himself, we were disappointed in his behaviour. Also like most Americans, we accept his ... featuring Phelps that was due to break imminently. However this has now been put on the back burner. Subway's stance is different to Phelp's other sponsor Kellogg's. The cereal manufacturer said last week ...

By Nikki Sandison / Brand Republic 09-Feb-09

Michael Phelps signs groundbreaking deal with Mazda in China

LONDON - Olympic swimmer Michael Phelps is to become the brand spokesman for Mazda in China ... and entertainment group Dynamic Marketing Group, has signed an agreement for 14-times Gold Medal winner Phelps ... China. Phelps said: "The people of China have been very supportive of me and my efforts to help ... new chapter in China's advertising industry." Last year Phelps was criticised by health campaigners ...

By Nikki Sandison / Brand Republic 05-Jan-09

Michael Phelps criticised for Frosted Flakes sponsorship deal

LONDON - Michael Phelps, the eight-time Olympic gold medallist, is suffering a backlash from health ... After winning a record-breaking eight gold medals at the Beijing Games, US swimmer Phelps ... features Olympians on its boxes. They have argued that Phelps, who already has a sponsorship agreement ... advisor to the Children's International Obesity Foundation (CIOF), said: "Public figures like Michael ...

By Darren Davidson / Brand Republic 22-Aug-08

Subway readies Michael Phelps TV campaign after bong delay

LONDON - The resurrection of brand Michael Phelps continues to gain steam, as the Olympic swimmer ... : "Like most Americans, and like Michael Phelps himself, we were disappointed in his behaviour. "Also ... Phelps will join long-time Subway pitchman Jared Fogle in a prime-time television spot titled 'Be Yourself', created by MMB, an independent agency out of Boston. The Subway campaign follows Phelps' multi ...

By Dan Leahul / Brand Republic 03-Jul-09

Phelps saves Mazda deal with bong apology to Chinese fans

LONDON - Mazda has stood behind its bong-smoking brand ambassador Michael Phelps after he issued a ... The picture of Phelps smoking from a marijuana pipe was published in the News of the World shortly after he signed a seven-figure deal to represent Mazda in China. In the message Phelps said the past ... there has been a mixed reaction from Phelps' sponsors. Omega, Visa, Subway and Speedo announced they would ...

By James Quilter / Brand Republic 12-Feb-09

Sponsors lament Beijing crowds but Visa celebrates Phelps' gold haul

in Beijing, Visa has capitalised on the record-breaking gold medal haul of US swimmer Michael Phelps. ... . Meanwhile, swimmer Michael Phelps, nicknamed the "human dolphin", established himself as the US's darling ... , said: "Michael Phelps truly embodies the spirit of our 'Go World' campaign that celebrates memorable ... relationship with Phelps through its Team Visa programme, ran a special congratulatory ad in NBC's first ...

By Daniel Farey-Jones / Brand Republic 13-Aug-08

Mum of world's greatest Olympian Phelps becomes the face of Johnson's

LONDON - The mother of eight-time US gold medallist Michael Phelps is about to become the most ... Cullen Jones and gymnast Beth Tweddle. Deborah Phelps says that while the world looks to Michael ... Deborah Phelps thanking her champion swimmer son in what will be the final instalment of Johnson's 'Thanks ... Phelps in the crowd watching her son swim and exhibiting the "nurturing and caring" virtues Johnson ...

By Louisa / Brand Republic 21-Aug-08

Phelps lands first sponsorship deal since bong photos

LONDON - Olympic gold medallist Michael Phelps has signed his first endorsement deal since photos ... Phelps has agreed to a multi-year partnership with H20 Audio -- a manufacturer of mp3 player ... with Phelps after The News of the World published photographs of the world champion swimmer smoking out of a glass pipe. The cereal manufacturer had signed the deal with Phelps and plastered his face on boxes ...

By Dan Leahul / Brand Republic 17-Jun-09

Kellogg's drops Phelps after bong controversy

Michael Phelps, calling his behaviour "not consistent" with its image, after the News of the World ... Normal 0 The US cereal manufacturer said it would not renew its contract with Phelps, which expires at the end of the month. Kellogg's signed Phelps soon after his eight-medal performance at the Olympic Games in Beijing for an undisclosed sum. The agreement put Phelps' face on the boxes of Kellogg ...

By Staff / Brand Republic 06-Feb-09

Australia beats Great Britain in Olympics ... in online ratings

averaged at about 1.5m unique users a day during the first week, with record-breaking swimmer Michael Phelps proving a huge draw for the host nation's web users, according to research complied by Nielsen in conjunction with ChinaRank. Jon Gibs, vice-president of media analytics at Nielsen Online, said: "Michael ...

By Staff / Brand Republic 20-Aug-08

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