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AmEx to stay with MindShare after worldwide review
NEW YORK - WPP Group's MindShare has retained the $350m global American Express media account ... MindShare held on to the account following a pitch against Interpublic Group's Initiative Media and the Aegis Group-owned Carat. MindShare has held the business since 1998. Prior to that WPP's Ogilvy ... to the formation of MindShare. An American Express spokeswoman said: "With the many changes going ...
By Staff, / Brand Republic 31-Mar-04
PHD poaches Mindshare's Fawcett for global strategy role
LONDON - PHD has poached Mindshare Worldwide's managing partner Dominic Fawcett to be its worldwide ... Fawcett will be tasked with boosting the agency s worldwide presence as it looks to attract more ... with Mindshare since 2001, taking responsibility for clients such as US sportswear company Nike. Prior to MindShare, Fawcett was general manager of Zenith in Beijing. He has also worked for Saatchi Saatchi ...
By Jacquie Bowser / Brand Republic 09-Apr-08
MindShare promotes Chadwick to head Nike globally
LONDON - MindShare Worldwide has appointed Jonathan Chadwick to head its international Nike account ... In his new post, Chadwick will report to Nick Waters, MindShare's chief executive of Europe, Middle East and Africa. Chadwick replaces Dominic Fawcett, who joined PHD as worldwide strategy director ... time." Chadwick has also worked at MindShare's Singapore office as the regional business director ...
By Ben Bold / Brand Republic 30-Jul-08
Proctor named MindShare CEO as WPP creates Group M
LONDON - The WPP Group has created a media holding company, called Group M, for its MindShare ... Worldwide, who takes the CEO role, and Rupert Day, chief financial officer at MindShare, who will take the chief financial officer role. Gotlieb's role at MindShare Worldwide will be taken over by Dominic Proctor, currently based in London as the chief operating officer of MindShare Worldwide. In a statement ...
By Jennifer Whitehead, / Brand Republic 16-Apr-03
Waters appointed chief executive of MindShare EMEA
LONDON - MindShare has appointed Nick Waters as chief executive of the agency for the Europe ... Waters, currently MindShare Asia Pacific CEO, was appointed to the post by Dominic Proctor, chief executive of MindShare Worldwide, replacing Julio Malegori, who will now head up the Italian offices of MindShare. In Asia Pacific, Waters will be replaced by Ashutosh Srivastava, currently chief executive ...
By by Mark Banham / Brand Republic 06-Jun-06
Mindshare unveils new global brand identity
LONDON - Mindshare, the WPP-owned media agency, has revamped its global brand identity as part ... the new structure. Ailsa Lochrie, the worldwide marketing director of Mindshare, said: "This new ... , the chief executive of Mindshare Worldwide, added: "When we launched we wanted to be the agency ... and visual identity. The new brandmark features a bespoke wordmark and Mindshare's new partner symbol ...
By Darren Davidson / Brand Republic 24-Sep-08
MindShare expected to scoop LG media account
LONDON - LG Electronics is expected to hand its $350m (£175m) worldwide media planning and buying ... account last week, with WPP s Y R as the distribution network for the business. With MindShare also ... MediaVest was also in the running for the media account, while Publicis Worldwide is understood to be one ... s TBWA and DDB Worldwide for the business. ...
By Jacquie Bowser / Brand Republic 06-Dec-07
Mindshare hires Rangers commercial chief
LONDON - Mindshare has hired the commercial head of Scottish Premier League club Glasgow Rangers ... of the Fifa World Cup, which has been awarded to Mindshare after a competitive pitch against undisclosed ... . Castrol's global brand director, Des Johnson, said: "Mindshare's team demonstrated a real strategic grasp ... sponsorship team and markets worldwide to deliver that strategy. Simply put, they get brands and they get ...
By Staff / Brand Republic 20-Jan-09
MindShare uses rolling ad to launch Transformer game
LONDON – MindShare Play has struck a deal with Future Publishing games website Games Radar ... free playable demo of the game. Amy Watts, Atari account manager at MindShare Play, said: "Our ... of this year's most anticipated games and is due for worldwide release on May 11. Developed by Atari ...
By Staff, / Brand Republic 07-May-04
Initiative Worldwide appoints chief strategic officer
been appointed as chief strategic officer at Initiative Worldwide. ... development worldwide. She will be based in New York and report to Alec Gerster, chief executive officer ... with revitalising the brand. Prior to working at Motorola, she was chief executive officer of MindShare Japan ... of the team, she played a key role in launching Ogilvy Japan Media, which later became MindShare Japan ...
By by Sarah Woods / Brand Republic 01-Jun-06
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