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Mini Babybel targets children with online promotion
LONDON - Bel UK is rolling out a redeemable on-pack promotion for its Mini Babybel brand ... Packs of Mini Babybels will carry specially developed icons, which will feature codes that can be entered online at a dedicated website in exchange for prizes. The drive aims to encourage children to become more familiar with the brand by offering them the chance to win prizes that will appeal to them ...
By Claire Billings, / Brand Republic 14-Jul-03
Foul mouthed mini Gordon Ramsay returns
LONDON - Little Gordon, the foul mouth child playing celebrity chef Gordon Ramsay junior, returns in a second viral video for online recruitment website Caterer.com, which has the chef dressing down t...
By Staff / Brand Republic 14-Aug-08
Renault pushes serious and sexy Twingo mini
LONDON - Publicis is rolling out a campaign to promote the UK launch of the Renault Twingo small car, aiming to raise awareness of the model and give it personality.
By Nikki Sandison / Brand Republic 12-Sep-07
BMW appoints Miami agency for US Mini launch
BMW has picked Crispin Porter & Bogusky to handle the relaunch of the new Mini Cooper in the US ... teaser campaign is due to break late this year worth 4m- 5m ( 2.8m- 3.4m). The Mini will be marketed ... Martin, marketing and communications manager for Mini, said no big ad shops were invited to pitch because the carmaker believed it needed a special approach to the Mini, as it was perceived as a lifestyle choice ...
By Anna Clarke / Brand Republic 14-Feb-01
Mini 'Ferris Bueller' ad condemned for being 'irresponsible'
LONDON - An advertisement for Mini reminiscent of the movie 'Ferris Bueller's Day Off', which ... The print ad, created by WCRS for Mini brand-owner BMW, shows three pictures of a Mini. The first shows the caption: "Young man borrows disciplinarian father's pride and joy without permission ... , the Mini ad says "Fancy-brake-type-stuff as standard, averts disaster", and the ad concludes: "Mini ...
By Jennifer Whitehead, / Brand Republic 24-Jul-02
Mini Cheddars 'sister or stripper?' ad escapes censure
LONDON – A poster for McVities Mini Cheddars featuring a woman dressed in a PVC nun's costume has ... : "You know where you are with baked Mini Cheddars." United Biscuits claimed the ad was meant ...
By Jules Grant, / Brand Republic 25-Aug-04
Metro Design Consultants in Mini race sponsorship deal
LONDON - Metro Design Consultants has announced a sponsorship deal surrounding annual Mini racing
By Joe Lepper, / Brand Republic 03-Jun-04
Mini and Speedo confirmed as Isle of MTV joint partners
LONDON - Mini and Speedo have been confirmed as partners of MTV Europe's integrated event ... brand's commitment to strengthening its presence on the beach. Mini is sponsoring the event ... , offering Mini and Speedo a truly integrated, unique and powerful opportunity to reach an unprecedented ...
By Jules Grant, / Brand Republic 07-May-04
Smirnoff Ice extends mini fridge promotion on to radio
The radio activity ties in with a wider on-pack promotion costing £1m, involving prizes of Smirnoff Ice mini fridges and Smirnoff Ice. Carat Sponsorship negotiated the month-long promotion ... excitement about the on-pack mini fridge promotion around the August bank holiday -- a crucial sales period ...
By by Daniel Farey-Jones / Brand Republic 12-Aug-05
Aston Martin to challenge Ferrari with new mini model
,500 Aston Martin minis a year are expected to be built, matching Ferrari’s production volume. The new model ... the strong pound. Ford’s other luxury-car firm, Jaguar, has already began construction of a mini Jaguar ...
By Claire Billings / Brand Republic 11-Aug-00
Jobs
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
