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Mobile Marketing Association expands into Europe

LONDON - The Mobile Marketing Association has created a Europe, Middle East and Africa chapter ... The chapter brings together more than 150 advertisers, agencies and mobile marketing industry ... , said: The growth of the mobile marketing industry in the EMEA region continues at a rapid pace ... , business development director at Mobile Dreams Factory; Sixto Arias, director of mobile marketing at Havas ...

By Jacquie Bowser / Brand Republic 27-Apr-07

Procter & Gamble joins Mobile Marketing Association

MOUNTAIN VIEW, CA - Procter & Gamble is to join the board directors of the Mobile Marketing ... The Mobile Marketing Association is the global trade body for the development of wireless marketing and mobile commerce technologies. P&G has nominated systems manager Jean Berberich to join the MMA's board of directors. Berberich is a vocal supporter of mobile marketing within Procter & Gamble ...

By Staff, / Brand Republic 28-May-03

MMA launches new guidelines for mobile advertising

LONDON - The Mobile Marketing Association has released the latest guidelines for mobile web ... of these guidelines and we appreciate their leadership in building the mobile marketing industry." Eric Wheeler ... was formed to create industry standard formats and policies, as well as develop mobile advertising strategies and ensure best practice is adhered to in all mobile advertising programs. Laura Marriott, MMA executive ...

By by Amy Dry / Brand Republic 17-Nov-06

Mobile marketing industry bodies to develop global guidelines

LONDON - International industry body the Mobile Marketing Association and not-for-profit forum ... and the Mobile Marketing Association provides dotMobi and our members with the global insights and perspectives ... more than 450 mobile marketing companies worldwide. ... of the mobile internet by looking at best practice and commercialisation of the industry. Michael J. O Farrell ...

By by Ben Bold / Brand Republic 22-Jun-07

MMA seeks feedback on Bluetooth marketing guidelines

LONDON - The Mobile Marketing Association has released a set of European Bluetooth marketing ... with other forms of mobile marketing communication, it is important to provide guidelines that ensure a ... The guidelines provide recommendations and best practices to companies that want to use Bluetooth-based marketing techniques. Topics covered include the advantages and uses of Bluetooth marketing and guidelines ...

By Jacquie Bowser / Brand Republic 29-Aug-08

MMA publishes mobile advertising guidelines

LONDON - The Mobile Marketing Association has released mobile advertising guidelines, tailored ... Group among others, is to make it easier for marketers to develop mobile advertising campaigns while ... of the world. Laura Marriott, president of MMA, said: As marketers embrace the power of mobile advertising ... and is immediately adopting them as the global standard in the 19 markets where we support mobile advertising. ...

By Nikki Sandison / Brand Republic 28-Sep-07

DMA looks to merger with wireless association

Direct marketing industry body the DMA is understood in merger talks with mobile marketing ... with mobile marketing organisation Wireless Marketing Association in a bid to stop nuisance text messaging ... , which was formed in October by mobile marketing services companies, is thought to prefer a formal link over a merger. It is looking to build a database of consumers for mobile marketing initiatives and may ...

By Anna Clarke / Brand Republic 27-Feb-01

The mobile science of Mociology

Mobile technological advances have dramatically altered the communication landscape for brands ... mobile marketing and so marketers need to look at existing laws and codes of practice to work out what ... -out request from further marketing communications. However, when mobile marketing campaigns, it's worth ... the express consent of individual subscribers to mobile marketing, you must ensure you meet the following ...

By by Ardi Kolah / Brand Republic 25-Nov-05

Mobile is another direct medium but the rules are different

Mobile marketing is becoming an increasingly important part of the marketing mix and to achieve ... marketers to engage in all the ways that the consumer wants. It could be said that mobile is the new ... to claw back. Charles Ping will be speaking at the DMA Effective Mobile Marketing seminar ... Media and marketing techniques tend to reflect both the technologies available and the public ...

By by Charles Ping / Brand Republic 31-Oct-06

Camera function more used than texting, finds mobile research

LONDON - More people in Western Europe use their mobile phones to take pictures than send text ... The Mobile Marketing Association said that its annual Global Mobile Attitude and Usage study ... third of respondents said they were interested in mobile marketing, with coupons or status alerts ... into mobile phone users' behaviors and trends that will help marketers shape their strategies for the coming ...

By Staff / Brand Republic 13-Nov-08

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