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Beattie McGuinness Bungay hit with $12.5m lawsuit for 'iPint' app
LONDON - Molson Coors Brewing and Beattie McGuinness Bungay face a $12.5m (£7.1m) lawsuit ... ." Molson Coors and Beattie McGuinness Bungay were both unavailable for comment. Beattie McGuinness Bungay ... to Coors brand Carling, where as Hottrix iBeer app cost iPhone users $2.99 ( 1.70) per download ...
By Dan Leahul / Brand Republic 15-Oct-08
SABMiller and Molson Coors in $10bn merger
LONDON - SABMiller and Molson Coors have agreed to merge their US brewing operations, in a move ... SABMiller and Molson Coors, the second and third-largest US brewers respectively in terms of sales ... . SABMiller and Molson Coors have struggled to make money in the US market, which has experienced a dramatic ... . It was not immediately clear how advertising and marketing assignments would be affected by the deal. Molson Coors lead ...
By Darren Davidson / Brand Republic 10-Oct-07
Coors launches mailer for Compactdraught cooling system
LONDON - Coors is to launch a 141 Worldwide-devised mailer targeting hotels, restaurants and cafes ... , but space is an issue? Coors, part of the Molson Coors Brewing Company, said Compactdraught would allow ... Coors passion for award winning brewing excellence and superb service. ... . Coors said it allows for increased storage space for businesses without a chilled cellar and leads ...
By Alex Donohue / Brand Republic 21-Sep-07
MillerCoors appoints Initiative and DraftFCB to $400m US media account
work, according to MillerCoors -- the newly-formed venture between Molson Coors Brewing and SABMiller ... SABMiller and Molson Coors -- the second and third-largest US brewers respectively in terms of sales ... -Busch, the brewer of Budweiser, which is in the process of merging with Belgian brewing giant InBev. Other ...
By Darren Davidson / Brand Republic 24-Nov-08
Coors pays $300m to be NFL beer sponsor
NEW YORK – US beer giant Coors Brewing has signed a $300m (£210m) five-year deal to be the official ... to boost the position of Coors, a unit of the Adolph Coors Company, in the US beer market. The brand ... not sponsored the NFL. The deal will give Coors greatly increased exposure among core beer drinkers aged 21 to 27, who account for more than 25% of US beer sales. The wide-ranging deal not only gives Coors ...
By Staff, / Brand Republic 27-Mar-02
MillerCoors kicks off $400m US media review
to reduce costs almost a year after SABMiller and Molson Coors decided to merge. ... 's SABMiller Brewing and Molson Coors operations, which took effect on July 1. The company said at the time ... is open only to current Miller and Coors roster shops, including Starcom, the incumbent on Miller media planning and buying; Initiative, the incumbent buyer for Coors, and Draftfcb which handles Coors' planning ...
By Staff / Brand Republic 02-Oct-08
Coors signs far-reaching sponsorship deal with Miramax Films
NEW YORK - Watch out for high-profile appearances for the Coors beer brand in releases from ... Coors will now be the official sponsor of the Walt Disney-owned filmmaker's expensive premiere events, as well as gaining product placements in at least five Miramax films a year. Coors' logo ... sum, goes a step further than other film sponsorship deals because it bars Coors' competitors from ...
By Staff, / Brand Republic 08-Aug-02
Coors heads to the Rockies for 'Hear me now' drive
LONDON - Coors has returned to Colorado's Rocky Mountains to push Coors Light beer in its latest ad ... for Coors Light, said: Coors Light is brewed to taste light and refreshing, and won t fill you up, leaving ... by a 3m integrated marketing campaign. It is the second Coors Light TV ad to air since the brand ... website , featuring a Coors Light Loves blog, and a partnership with MySpace to allow the ad s stars ...
By Nikki Sandison / Brand Republic 23-May-08
A very Coors cons-beer-acy -- The Lowbrow Lowdown
Suspicious suds -- or -- Coors cons-beer-acy? To some, it's an Orwellian nightmare come ... Positioning System technology and it may be in the next bottle of brew you knock back. That's because Coors Light is employing the magic of GPS in its latest campaign. As featured in an August 31 AdNews ...
Brand Republic 07-Sep-01
Carling offers free ad hoardings to local pubs
LONDON - Molson Coors' lager brand Carling is to donate an estimated £40,000 of free advertising
By James Quilter / Brand Republic 22-Sep-09
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