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WWF-UK launches Mothers' Day elephant adoption drive
LONDON - Kitcatt Nohr Alexander Shaw has created a Mothers' Day themed online acquisition campaign ... -fareast-language:#0400; mso-bidi-language:#0400;} The Mothers' Day campaign has been themed around elephants ... who are looking for an unusual Mothers' Day gift which will last beyond the day itself. The ads, which feature Kiruba the Asian elephant and the line "This Mothers' Day, say it with elephants", appear ...
By Nikki Sandison / Brand Republic 20-Mar-09
Interflora gives virtual flowers in Mother's Day initiative
LONDON - Interflora and web agency Leighton have created a Mother's Day microsite that allows ... The Field of Flowers microsite features messages that appear attached to a flower, fed through from a database hosted by Leighton, so that the field automatically repopulates. A targeted email campaign, Dedicate a Flower for Mother s Day , is supporting the initiative with send to a friend viral ...
By Charlie McCathie / Brand Republic 14-Mar-07
Allied Domecq uses mailer for Mother's Day drive
of its sherry brand Harveys Bristol Cream as an ideal present for Mother's Day. ... The drive kicks in a week before Mother's Day, which is on March 30, and targets consumers selected from UK marketing services firm Consodata's lifestyle and consumer database. The mail pack ... is the first time Harvey's have initiated a targeted campaign based around Mother's Day. We are delighted ...
By Claire Billings, / Brand Republic 21-Mar-03
'Mother of all campaigns' to restore tourism in Thailand
to the region can be restored after the devastation caused by the Boxing Day tsunami, including devising ... The UN World Tourism Organisation's emergency conference is looking at developing campaigns aimed at getting tourists back to Thailand, Sri Lanka, the Maldives and Indonesia. According to a report in The Times, one of the delegates said that the conference was drawing up the "mother of all advertising ...
By Staff, / Brand Republic 01-Feb-05
AMV recruits Mother's Bryant to push creative planning
LONDON - Abbott Mead Vickers BDDO has recruited George Bryant from Mother to take up the role ... Digital, Schweppes and Orange while at Mother. He replaces Mike Teesdale, who left the agency in September ... , and is painting itself into a corner of being purely analytical. I'd rather be an inventor than an analyst any day ... and Weetabix; WCRS, on Orange and Caffrey's; and as planning director at TBWA\Chiat Day for two years. Bryant ...
By Jennifer Whitehead, / Brand Republic 04-Nov-03
Mother's 'Frank' campaign doubles calls to drug helpline
The campaign was developed by advertising agency Mother. It broke in May and aims to cut the use ... mother when she tries to talk to him about drugs. In another, a street full of people start hugging each ... 5,689 calls, an average of 813 a day. During the week after the ads broke, the service took 9 ...
By Claire Billings, / Brand Republic 09-Sep-03
Boots to roll out expert care posters by Mother
LONDON - Mother London is preparing to roll out an illustrated print campaign for Boots featuring ... . Mother has been working on these executions for six months and enlisted the help of illustrator Chris ... impact on the lives of individuals on a day-to-day basis. We thought the interior monologue was a great ... . The campaign comes hot on the heels of the latest TV ads created by Mother London in which a rogue price gun ...
By Joanne Payne / Brand Republic 24-Apr-07
Ad with Queen Mother as dancing skeleton withdrawn
of the Queen Mother, actor Heath Ledger and climbing legend Sir Edmund Hillary. ... it's funny and I'm not very impressed. It is early days and it's still pretty raw." Glenn Corbett ... that they want to hear from us. "They probably won't even know who we are." The Queen Mother died in 2002 ...
By Ben Bold / Brand Republic 03-Nov-08
Motorola appoints Mother as it joins fight against Aids
to raise hundreds of millions of dollars to fight Aids in Africa, and it has appointed Mother to handle ... slimline SLVR model. Mother will work on a campaign to promote Motorola's links with Bono's Red campaign ... in the fight against Aids in Africa every day." Bono is publicising his effort today, while he edits a ...
By by Sarah Woods / Brand Republic 16-May-06
Young mothers targeted in breastfeeding poster and text campaign
in the style of a text message, shows an image of a young mother in a cafe breastfeeding her baby. It carries ... in 96-sheet form in Vauxhall, London for one day, and across the UK with local branches of the NCT ... the embarrassment and self-consciousness felt by young mothers when breastfeeding in public. According to the NCT ...
By Jennifer Whitehead, / Brand Republic 14-May-02
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