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Blue Smarties will disappear as Nestle Rowntree abandons artificial colours
LONDON - Nestle Rowntree's Smarties is set to receive a healthy shake-up and become free from ... dropped from next month because Nestle can not find a way to make the chocolates turn this colour without using artificial colouring. They will be replaced with a white Smartie. Birte Leiner, Nestle Rowntree ... parents with even greater assurance in choosing the Smarties brand." Smarties is the second Nestle ...
By by Sarah Woods / Brand Republic 08-May-06
Nestle rolls out KitKash promotion to cash machines
LONDON – Nestle Rowntree is launching its KitKash interactive promotion for KitKat on cashpoint ... by J Walter Thompson. Kathryn Slater, media controller for Nestle Rowntree, said: "This is a great opportunity for Nestle Rowntree to explore ATM advertising as part of the media mix. Talking to a highly ...
By Staff, / Brand Republic 28-Jan-05
Nestle appoints Lowe on secret £4m 'Zephyr' launch
LONDON - Lowe has been appointed by Nestle Rowntree to handle the £4m launch of a secret new ... Nestle has spent the last two years researching and developing Zephyr. Lowe, which already handles Nestle brands including Quality Street and Aero, is to help develop the new brand, as well as the launch strategy. Mike O'Reilly, head of consumer communications at Nestle Rowntree, said: "It's our goal ...
By Jennifer Whitehead, / Brand Republic 03-Jun-04
Nestle brings back blue Smarties after seaweed discovery
LONDON - Nestle Rowntree is to reintroduce blue Smarties after a near two-year absence, having ... Blue Smarties, which were introduced in 1989, were withdrawn in 2006 after Nestle Rowntree decided ... to the introduction of the unpopular white Smartie. A spokesperson for Nestle Rowntree said: We are happy to oblige ... Brilliant Blue. Nestle has now found a naturally occurring azure blue colour in spirulina, a type ...
By Alex Donohue / Brand Republic 11-Feb-08
Nestle launches Kit Kat Kubes with text blitz
LONDON - Nestle Rowntree is using an SMS teaser campaign through mobile marketing agency Aerodeon ... . The teaser campaign will go out to a selection of Nestle customers who took part in Kit Kat's recent "Britain ... message to a designated number. The campaign is part of a £48m spend Nestle has set aside to support ... Stock and Two Smoking Barrels' star Jason Statham. With a spend of £10m, Nestle estimates that 96 ...
By Claire Billings, / Brand Republic 17-Sep-03
Nestle gives chocolate lovers a low-carb KitKat option
LONDON - Nestle Rowntree is targeting chocolate lovers who are on the reduced-carbohydrate diet ... are set to hit shelves mid July. Sam Hunter, marketing director at Nestle Rowntree, said: "At Nestle Rowntree, we are constantly investigating new consumer trends and how we can respond with products that our ... Nestle says that the bars will be aimed at the 3m British dieters who have adopted low ...
By Jennifer Whitehead, / Brand Republic 25-May-04
Nestle launches new 'sexist' men-only Yorkie campaign
LONDON - Nestle Rowntree is taking its controversial advertising campaign, which promotes its
By Claire Billings, / Brand Republic 11-Apr-03
Smarties launches branded Facebook group
LONDON - Nestle Rowntree is backing the return of the blue Smartie after a two-year absence with a ... The launch of the group comes a month after Nestle revealed it was bringing the blue Smartie back, after withdrawing it in 2006 in line with a company-wide move to remove all e-colourings from Smarties. The group, which at the time of writing has 51 fans, features product photos, a new ...
By Darren Davidson / Brand Republic 17-Mar-08
Nestle backs Kit Kat dark launch with ad drive
LONDON - Nestle Rowntree has unveiled an advertising campaign, created by JWT, to promote ... the chocolate stand out on the shelf. Graham Walker, Nestle Rowntree sales communications manager, said ... metallic wrapper, which Nestle says keep the product up to five times fresher than current packaging ...
By by Sarah Woods / Brand Republic 31-Jul-06
Harrison confirmed as Radio Centre chief executive
LONDON - Andrew Harrison, the former Nestle Rowntree marketing director and Muller managing
By by Mark Banham / Brand Republic 26-May-06
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