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Sales at Nestle race ahead of Unilever
Sales at Nestle are racing ahead of its rival Unilever as the company aims to push its annual ... LONDON (Brand Republic) – Sales at Nestle are racing ahead of its rival Unilever as the company aims to push its annual growth rate to double that of the global food industry’s. Nestle, which owns ... . In spite of its outrunning of Unilever, Nestle is lagging behind French rival Danone, which reported ...
By Camilla Palmer / Brand Republic 24-Oct-00
Unilever names Nestle's Polman as chief executive
LONDON - Unilever has named Paul Polman from Nestle and a Procter & Gamble veteran to succeed ... Polman joined Nestle in 2006 as chief financial officer. Prior to that he had a 26 year career ... . Polman is currently executive vice president and zone director for the Americas at Nestle and he ... . He had been tipped as a posible successor to former Nestle chief Peter Brabeck-Letmathe. However, he ...
By Staff / Brand Republic 04-Sep-08
Nestle set to finalise Ralston Purina acquisition
Nestle is today expected to finalise its 10bn ( 6.6bn) acquisition of US petfood manufacturer ... LONDON (Brand Republic) - Nestle is today expected to finalise its 10bn ( 6.6bn) acquisition of US petfood manufacturer Ralston Purina, which will effectively challenge Mars’ dominant position in the market. The deal is likely to be priced at around 33 ( 22) a share, a 34% increase on its closing ...
Brand Republic 16-Jan-01
Misleading Nestle health ad aggrieves vegans
LONDON – Nestle has come off the worse in a brush with vegans, who took it to task for claiming ... that the advertorial misleadingly implied that dairy products were the only source of calcium, and advised Nestle to amend the claim. Nestle had told the Advertising Standards Authority that it had not intended ...
By by Daniel Farey-Jones / Brand Republic 28-Sep-05
Nestle backs 'no artificial ingredients' with ads
LONDON - Nestle has taken out a series of national press ads in The Guardian and The Times to push ... prominent messages about the lack of artificial ingredients inside. Nestle, which also manufactures Aero ... and the government to change the way it markets products to children. Nestle has already removed blue Smarties from ...
By Alex Donohue / Brand Republic 17-Dec-07
Nestle and L'Oreal launch beauty food
LONDON - Nestle, the Swiss food giant, is to launch a joint venture with the French cosmetics firm ... supplements for cosmetic purposes. A spokesman for Nestle said: "These nutritional supplements, resulting ... of the two parent companies -- nutritional research from Nestle and dermatological research from L ... been lacking so far," the Nestle spokesman said. If you have an opinion on this or any other issue ...
By Jennifer Whitehead, / Brand Republic 26-Jun-02
Nestle extends Smarties brand with bar launch
LONDON - Nestle is further extending its popular Smarties brand with the launch of a new Smarties ... include the traditional Smarties tubes, Giants and Minis. Nestle aims to appeal to children and adults ...
By Claire Billings, / Brand Republic 12-Nov-02
Billington Cartmell delivers Nestle's message of love
Nestle's individually wrapped, hazelnut-and-praline chocolate Baci, best known for its fortune-cookie style messages of love, is to be promoted in the UK for the first time using a campaign that hopes to engage consumers and encourage a large-scale trial. Bilington Cartmell has created an interactive brand ...
By Staff, / Brand Republic 11-Feb-05
Nestle rolls out KitKash promotion to cash machines
LONDON – Nestle Rowntree is launching its KitKash interactive promotion for KitKat on cashpoint ... by J Walter Thompson. Kathryn Slater, media controller for Nestle Rowntree, said: "This is a great opportunity for Nestle Rowntree to explore ATM advertising as part of the media mix. Talking to a highly ...
By Staff, / Brand Republic 28-Jan-05
Nestle in talks with agencies over global media review
LONDON - Swiss food and drink giant Nestle is in discussions with advertising groups about its ... Francois-Xavier Perroud, corporate spokesman for Nestle, said: "We are presently exploring ... and find a unique solution for Nestle that was appropriate for its local markets. Other reports suggest ... , in an attempt to make cost savings. Nestle's media agencies include WPP Group's MindShare, Omnicom's OMD ...
By Jennifer Whitehead, / Brand Republic 17-Mar-04
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