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New tool claims to be able to identify next meerkat-style success
LONDON - A new research tool is being launched with the claim that it will be able to detect ... The tool is called AdSpark and has been designed by the research agency Conquest to spot the next advertisement that will create "brand contagion", in the way that the meerkat has for Comparethemarket.com. The survey is completed online and can be sent out to a selected research panel or some ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
Evening Standard signs video content deal with Press Association
The deal offers voiced packages covering news, sport and entertainment from London, as well as the rest of the UK and Ireland. Additional showbiz news will be provided from the agency's entertainment reporter in Los Angeles. Doug Wills, managing editor, Evening Standard, said: "It is brilliant that we ...
By Jacquie Bowser / Brand Republic 23-Nov-09
Internet brands dominate thought leadership index
The index, which first launched in 2007, and polls around 1,000 chief executives, permanent secretaries in Whitehall and media and public sector leaders via Populus' Opinion Former Network. It is compiled by consultancy TLG . This year sees three digital brands enter the top ten, joining last year ...
By James Quilter / Brand Republic 23-Nov-09
Haygarth names Matt Barnett head of digital and direct
LONDON - Integrated marketing agency Haygarth has appointed Matt Barnett to the new position ... Barnett has spent the past six months working at Haygarth as a consultant and will start his new role at the agency on 1 December. He joins from OgilvyOne where he headed up the global Unilever account working on brands such as Dove, Flora and Hellmann's. Prior to Unilever, Barnett was director ...
By Jacquie Bowser / Brand Republic 23-Nov-09
Free guide helps brands navigate legal side of social networks
networking with a new task force and the publication of a 10-chapter whitepaper aimed at preventing problems ... social networks. Reed Smith is also launching what it has dubbed a "digital media task force ... networking. The white paper will also be updated online. Douglas Wood, chair of Reed Smith's media and entertainment group and editor of the white paper, said: "The social media marketplace has exploded in the past ...
By Jennifer Whitehead / Brand Republic 23-Nov-09
Ex-Digitas chief executive Rutherford takes chairman role at Volume
earlier this year, has taken up the role of non-executive director at Volume Group, an integrated agency. ... of media at Unilever, having joined the FMCG giant in 1998. Volume specialises in business ... on strengthening Volume's global client relationships and winning new business in the UK. Rutherford said ... , intelligent reporting and digital interaction are key. "Volume is world class in this area and the team has ...
By Staff / Brand Republic 23-Nov-09
MotoGP sports body strikes deal to boost website's commercial opportunities
, the international governing body of motorcycle racing, to develop, manage, promote and monetise a new video website. ... out to new target groups." ...
By Jacquie Bowser / Brand Republic 23-Nov-09
Spotify extends mobile reach with Symbian app
LONDON - Spotify is now available on a number of new smartphones, including some Nokia models
By Jennifer Whitehead / Brand Republic 23-Nov-09
Microsoft discusses paying News Corp for search listings
NEW YORK - News Corp has held talks with Microsoft about the possibility of a deal that would see ... The Financial Times reports that Microsoft has held talks with News Corp over removing content from its titles, such as The Sun and The Times, from Google and making them available through its ... system profitable. Microsoft is working hard to turn its new search engine Bing into a viable competitor ...
By Staff / Brand Republic 23-Nov-09
Shop Direct plans franchise deal to bring Woolworths back from the dead
LONDON - Cash-poor in life, Woolworths has in death become rich in imitators with two new versions ... , run by Telegraph Media Group owners the Barclay brothers. According to reports it believes Alworths ... to open stores on the old premises - 75% of the stores have already been bought up. The new owners ...
By James Quilter / Brand Republic 23-Nov-09
Jobs
- Digital Content Manager, Sage UK Limited
- , North East England
- Account Manager, Livewire PR
- £27-33K, West London
- MARKETING MANAGER :: INTERNATIONAL PROPERTY COMPANY, Dylan*
- Up to £55k + fantastic bens, Central London
- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
- ,
