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Nielsen names new head of consumer research for Greater China

HONG KONG - The Nielsen Company has named Umang Pabaru as managing director of Nielsen Consumer ... Pabaru will be based in Hong Kong and run Nielsen Consumer Research teams in Hong Kong, China ... , as well as Dave Parma, president of global consumer research. Pabaru has 14 years' experience in market research and was with rival firm TNS in Hong Kong before joining Nielsen. His brief is to help ...

By Staff / Brand Republic 24-Nov-08

Arbitron and Nielsen abort Project Apollo

, their proposed US research service combining consumer purchase and media exposure data, because of lack ... based on Nielsen s Homescan technology for measuring consumer purchase behaviour. It was created ... The two companies had been working on the pilot project since early in 2005. Arbitron and Nielsen ... steering committee members who helped us explore the cutting edge of media and marketing research ...

By Darren Davidson / Brand Republic 25-Feb-08

Nielsen Mobile expands European operations

LONDON - The Nielsen Company has expanded its mobile market research business Nielsen Mobile ... . Nielsen Mobile is the world s largest provider of syndicated consumer research to the telecom and mobile ... operators to track competitors market share, subscriber counts, gross adds and churn data. Nielsen Mobile, formerly Telephia, provides extensive research and insights for network operators, device manufacturers ...

By Jacquie Bowser / Brand Republic 23-Jan-08

Nielsen to test the value of advertising in videogames

LONDON - Nielsen Entertainment and Activision Games have launched a test to measure how consumers ... with new ways to reach consumers that go beyond the traditional methods." The latest research comes ... placements within the game. Nielsen also conducted pre- and post-test surveys to understand ... -to-34 involved in the 'Tony Hawk's Underground 2' research, most perceived in-game advertising ...

By Sam Matthews, / Brand Republic 25-Oct-04

Ex-Nielsen chief takes on client services at Research Now

LONDON - Research Now has appointed former AC Nielsen Asia chief Justine Tate as director of client ... Tate joins the firm as it announces the launch of online consumer panels in Germany, France, Spain and Italy, building on the popularity of the Valued Opinions consumer panel, which the company operates in the UK. Arriving alongside Tate are Lucy Swain, who joins as project manager from Lightspeed Research ...

By Staff, / Brand Republic 15-Nov-04

Nielsen//NetRatings teams up with Adviva for online ad effectiveness research

LONDON - Nielsen//NetRatings, the internet research company, has teamed up with Adviva Media ... The new system analyses consumer response to network advertising campaigns. The Post Office, along with its media agency Carat, will be the first client to take part in a pilot project that will measure how audiences respond to online advertising, including brand recall and awareness, and investigate ...

By by Jennifer Whitehead / Brand Republic 15-May-06

Nielsen to close social networking site pending relaunch

NEW YORK - Nielsen is closing its social networking website Hey! Nielsen, where people could ... research projects at Nielsen." Nielsen used the data generated by users, along with data from other ... The beta site now carries a message saying: "Next week, Hey! Nielsen as you know it will wind down as we work on a new consumer site. "We thank you for sharing your passionate opinions with us ...

By Staff / Brand Republic 20-Oct-08

Nielsen launches integrated brand management service

LONDON - The Nielsen Company has launched Brand3 - Brand Cubed, a new research tool designed ... Brand3 collates retail market measurement data, household panel information and customized survey research; this provides information about the beliefs consumers hold about a brand, their shopping style ... will be a global service which incorporates information from Nielsen s other services, including Scantrack ...

By Jacquie Bowser / Brand Republic 21-May-07

Online recommendations are most trusted forms of advertising

forms of advertising globally, according to research from Nielsen. ... by Nielsen Consumer Research, involved 25,420 internet consumers in 50 countries across Europe, Asia Pacific ... The Nielsen Global Online Consumer Survey revealed that 90% of internet consumers worldwide trust ... , president of online, international, at the Nielsen Company, said: "The explosion in consumer generated media ...

By Jacquie Bowser / Brand Republic 08-Jul-09

AGB Nielsen signs multi-year deal with GroupM for Chinese ad research

LONDON - AGB Nielsen Media Research has signed a deal with WPP's GroupM to develop feasibility ... AGB Nielsen says its in-depth knowledge of audience demographics and viewing patterns will help GroupM to increase its reach to target consumers and plan its media campaigns to generate maximum return on investments. Bessie Lee, CEO of GroupM China, said: "AGB Nielsen has an industry reputation for providing ...

By by Alex Donohue / Brand Republic 10-Apr-06

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