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IAB Engage: UKOM measurement system details revealed
consumption from the middle of next year, Nielsen Online EMEA managing director Louise Ainsworth told the IAB ... UKOM is set to launch in January with a panel of 35,000 users selected by Nielsen ... , that consumers spend time on while online. Video data will include demographics, duration, stream count ... to allow them to better plan online campaigns in terms of demographics and reach. Ainsworth said: "The big ...
By Daniel Farey-Jones / Brand Republic 11-Nov-09
US newspapers see huge falls in circulation
NEW YORK - As publishers weigh charging for online content they have more to think about this week ... visitors, according to Nielsen Online, up from 60m two years previously. Wall Street Journal 2 ... . One wrote: "I want to pay for my online use of the New York Times. I read the site multiple times a ... solution to layoffs - start charging for online content, I d pay .seriously. Why not?". One of the more ...
By Staff / Brand Republic 27-Oct-09
IAB Engage 2009: what to expect
panel-based online audience measurement system from The Nielsen Company due to launch in January. Guy Phillipson, chief executive of the IAB, and Louise Ainsworth, EMEA managing director of Nielsen Online, co ... along with our online choices and best practice guides." Perhaps surprisingly ...
By Staff / Brand Republic 09-Nov-09
Online reviews key to purchase decisions
online reviews before making product purchases. ... A survey by PR agency Weber Shandwick of 1,021 UK consumers found that 26% cited online advocacy ... % of respondents said they were more likely to check online for reviews before making a purchase than compared ... than 800 UK consumers leaving retail outlets in August and September. The importance of online reviews ...
By Staff / Brand Republic 27-Oct-09
Aertex appoints Cube3 for brand and online revamp
LONDON - Men's clothing brand Aertex has appointed Cube3 to create a new positioning and online ... stores. The strategy will aim to align brand communications with Aertex s online presence. It is also ...
By James Quilter / Brand Republic 11-Nov-09
Online adspend withstands recession and set for 2010 increase
LONDON - The vast majority of marketers across Europe have spent more on online advertising ... % of marketers said that they'd spent more online than last year, with 94% saying they expected the figure to go ... across Europe. It showed that marketers expect to spend 7.6% more on online marketing next year, rising ... findings reveal that online advertising is continuing to thrive and grow due to its flexibility ...
By Staff / Brand Republic 16-Nov-09
New York Times wrestles with online charge method
for content online after wrestling for months with the issue. ... highlights the fear among newspaper executives of driving away online readers if content is no longer free ...
By Staff / Brand Republic 02-Nov-09
Online finance tool closes in on official launch
LONDON - Money Dashboard, an online service helping people keep track of their money across ... secure and free online personal finance service that helps individuals and families to manage their money more effectively. It is a piece of software that links into a user's online financial accounts ... and has been running a social media campaign across various online channels including Twitter , LinkedIn ...
By Jacquie Bowser / Brand Republic 23-Oct-09
Online glasses retailer Retrospecs in Jazz FM sponsorship
LONDON - Online spectacles retailer Retrospecs, purveyor of the "nerdcore" glasses currently ... Retrospecs.co.uk is using the sponsorship to promote its Black Eyewear range of 1950s-inspired black plastic designs, favoured by jazz musicians like Dizzy Gillespie and Benny Goodman. As part of the sponsorship of Bob Sinfield's Saturday afternoon show, Retrospecs is running an online competition for 12 ...
By Jennifer Whitehead / Brand Republic 09-Nov-09
Knife crime campaign film targets teenagers online
online today in the latest part of the Home Office's anti-knife crime initiative.
By Daniel Farey-Jones / Brand Republic 27-Oct-09
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