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Results 1 - 4 of 4 matching results
IAB Engage: UKOM measurement system details revealed
consumption from the middle of next year, Nielsen Online EMEA managing director Louise Ainsworth told the IAB ... UKOM is set to launch in January with a panel of 35,000 users selected by Nielsen to be representative of the general UK population. Panellists will be profiled by: gender and age from 2+; region ... measurement system to UKOM was contested by Nielsen and ComScore. The winner, Nielsen, proposed a panel ...
By Daniel Farey-Jones / Brand Republic 11-Nov-09
UK drinkers return to bitter but on-trade beer sales plummet
According to a report by analyst AC Nielsen, sales of bitter rose 7% year on year in value to 475m and 1% in volume to 404 million pints. Lager sales rose in value by 4% to 2.9bn, however ... off-trade will overtake on-trade by this time next year. Nielsen analyst Graham Page said: "It ...
By James Quilter / Brand Republic 12-Nov-09
IAB Engage 2009: what to expect
panel-based online audience measurement system from The Nielsen Company due to launch in January. Guy Phillipson, chief executive of the IAB, and Louise Ainsworth, EMEA managing director of Nielsen Online, co ...
By Staff / Brand Republic 09-Nov-09
US newspapers see huge falls in circulation
visitors, according to Nielsen Online, up from 60m two years previously. Wall Street Journal 2 ...
By Staff / Brand Republic 27-Oct-09
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