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Nikon to sponsor Fina world swimming championships
LONDON - Nikon, the photographic brand, is to sponsor the 9th Fina world swimming championships ... In addition to a prominent brand presence and promotional activity at the event, Nikon will also be offering services free of charge to professional photographers through the Nikon service depot. Photographers will be able to talk to Nikon s technical experts, as well as use the depot s facilities to help ...
By Nikki Sandison / Brand Republic 08-Apr-08
Nikon creates first consumer marketing database
LONDON - Nikon UK, the camera company, is ramping up its CRM by building its first customer ... Nikon will carry out data-driven customer retention and acquisitions programmes and hopes to use ... will allow Nikon to target a general photography consumer and hobbyist to enthusiast and professional. Data ... and database management for Nikon. It will also facilitate up-selling and cross-selling to Nikon's existing ...
By Staff, / Brand Republic 05-Apr-04
Nikon promotes Coolpix with door-drop prize draw
LONDON - Nikon is using a targeted door-drop and prize draw promotion to drive sales of its Coolpix ... Winnebago" or "learning to fly". Nikon product manager Alistair Robins said the campaign had been devised ... . The promotion is being supported in store by point-of-sale material, interactive content on the Nikon website ...
By Claire Billings, / Brand Republic 22-Jul-03
Nikon pulls sponsorship of Microsoft Iconic Britain competition
LONDON - Nikon has withdrawn its support of Microsoft's Iconic Britain competition, which asked ... and drag and drop them into an entry box for the chance of winning a Nikon camera. The website ... or attribution. The competition was originally sponsored by Nikon with judges Simon Coleman from Nikon Imaging ... Coleman has withdrawn as a judge and Nikon said in a statement: "Nikon would like to confirm that it has ...
By Nikki Sandison / Brand Republic 07-Aug-08
Nikon launches first TV ads in a decade
LONDON - Nikon has launched its first UK television advertising campaign in more than 10 years ... The 1.5m ad campaign, for Nikon's Coolpix 775 digital camera, broke over the weekend. The commercial, created by BMP DDB, features four still images of events the world may see in the future ... stations, in 30-second and 10-second spots. Nikon has not advertised on UK television since ...
By Jennifer Whitehead, / Brand Republic 19-Nov-01
Nikon initiates first pan-European database to boost DM activity
LONDON - Camera maker Nikon has created its first pan-European database of customers, aimed ... , and for the first time brings together country-specific data under the control of Nikon Europe's HQ. In setting up the database Alchemetrics, which had already handled work for Nikon's UK subsidiary, has used its web-serviced Quickcounts tool. David Ward, head of CRM at Nikon Europe, said: "The challenge ...
By by Joe Lepper / Brand Republic 12-Apr-05
Nikon goes online to promote latest digital camera model
LONDON - Nikon has unveiled a new website to support the launch of its latest compact digital
By Staff, / Brand Republic 07-Aug-02
TalkSport backs event coverage with trio of sponsors
LONDON - TalkSport has signed deals with Nikon, Tourism Ireland and gambling website Full Tilt ... Nikon is sponsoring TalkSport's coverage of the British Open Golf Championship, which is claimed to be the first time that the brand has advertised on UK radio. Nikon is also one of the official sponsors of the event, which starts today and runs until Sunday. In another golf deal, TalkSport has signed up ...
By by Daniel Farey-Jones / Brand Republic 19-Jul-06
Mitsubishi Motors boosts prize money for Badminton
manufacturer and Nikon. ... 58 years ago. Mitsubishi Motors in conjunction with Nikon are offering a prize for the most outstanding picture that epitomises the spirit of Badminton. On offer is a first prize of 400 of Nikon camera ...
By by Staff / Brand Republic 09-Jan-07
Buy and Fly! links with Comic Relief for donations
, Scottish Courage, T-Mobile, Nikon, OK! magazine and Hard Rock Cafe. If you have an opinion ...
By Staff, / Brand Republic 11-Feb-04
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