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BR's full coverage of the downturn and the US newspaper industry
Here you will find Brand Republic's complete coverage of the credit crunch and downturn ... this year at Conde Nast now it is the turn of IPC Media parent Time Inc, which is set to announce as many ... ,000 affiliates NEW YORK - Media veteran Steve Brill has signed up 1,000 newspapers, magazines and news sites to ... , an online newspaper, has launched replacing journalists with an algorithm that scours social media sites ...
Brand Republic 04-Nov-09
News Corp ready for 'second phase' of shift to paid-for content
operating officer at BSkyB in the UK until 2006 and now runs NDM. It comes just days after research ... switch to an alternative free source if their favourite news site began charging for access and that only ... that the company is reassured by its own research. It said: "News [Corp] has conducted some audience research here ...
By Staff / Brand Republic 28-Sep-09
News Corp's Murdoch not a Twitter follower
LONDON - Rupert Murdoch has warned investors to stay away from Twitter until the microblogging site ... of investing here" in regards to Twitter and gave a staunch "hell no" when asked if he was considering selling ... employees, and has been eclipsed by Facebook as the most popular social networking site in the US, a title ... in five years. The Sun Valley conference, now in its 27th year, regularly brings together old media ...
By Dan Leahul / Brand Republic 09-Jul-09
Marketers ignorant of how social media works
acknowledging it is here to stay, according to a survey. ... networking sites for marketers, with 72.8%, 42.4% and 40.2% having a presence on them respectively. Around half of those surveyed said their IT departments blocked access to popular social networking sites like ... at their peril. "Word of mouth is now more powerful than ever -- opinions can be shared with a global audience ...
By James Quilter / Brand Republic 14-May-09
VisitEastbourne launches Facebook and Twitter profiles
on social media sites Facebook and Twitter to raise awareness of the south coast resort across the web. ... -fareast-language:#0400; mso-bidi-language:#0400;} VisitEastbourne will use the sites to get instant messages ... for tourism, said: "It's great news that Eastbourne now has a strong online presence on the popular social networking sites as these websites are key to communicating Eastbourne's message to a younger audience ...
By Jacquie Bowser / Brand Republic 16-Apr-09
Reckitt Benckiser shifts TV adspend online
happened. The integration of traditional and digital media is here now." The strategy emphasises making ... , Tidal TV , YuMe and Brightroll , rather than broadcaster-owned sites such as Hulu and ABC ... here. We needed to make it compelling from a buying standpoint in terms of how these [online] CPM ...
By Staff / Brand Republic 31-Mar-09
Michigan paper becomes latest victim of print downturn
Champion, publisher of The Ann Arbor News who now becomes executive vice president of AnnArbor.com, said ... on the News' Web site: Letter From the Publisher This is a difficult day for all of us at The Ann Arbor News. I've announced to my colleagues here that we will publish our last edition in July, when a new ...
By Staff / Brand Republic 24-Mar-09
Opinion: Online public opinion is the key to a successful social media strategy
campaign should start with an analysis on all social media sites to get the full gambit of what the public ... should be staying away from. Here's a bit of what you're likely to find. Twitter Will always work ... logo here. Corporate Twitter is all about interaction, customer satisfaction, sharing and gathering ...
By Graham Lee / Brand Republic 20-Feb-09
Tesco investigates malicious staff comments on Facebook
as rude, smelly and stupid. Comments on the site included moans about customers asking them questions and querying prices. The group, which has now been taken down, has around 2000 members, although only around 60 ... . In fact I saw it in Vogue only last week. Of course, I work here you moron." Another, discussing his ...
By James Quilter / Brand Republic 19-Jan-09
DM Media Digest: Coca Cola, Orange, Dell, P&G, Google, BBC, Washington Post
For the full version of this bulletin, click here Dunnhumby gains fame in the US ... Media Age reports. Spencer McHugh, Orange's former head of DM and now its head of brand communications ... and ad exchanges, then cull data from sites visited by consumers and match it to information ...
By Noelle McElhatton / Brand Republic 09-Jan-09
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- GOOD BENEFITS, Central London
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- Account Manager, Livewire PR
- £27-33K, West London


