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Not Actual Size hires Derbyshire to manage Walkers
LONDON - Not Actual Size has appointed Laura Derbyshire as a senior account director to manage ... including Sony Ericsson, Budweiser and Coca Cola. Dan Holliday, managing director of Not Actual Size said ... launched Not Actual Size in May 2007 with the agency's director Amy Hitchenor. ... -style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso ...
By Nikki Sandison / Brand Republic 27-Oct-08
It's not just the size, design matters too
sectioning and layout. And that a newspaper's content doesn't only represent the actual words that are used, the headlines, the paragraphs and the photos -- it's actually just as much about how these are laid out ... . One thing that all successful owners and editors agree upon is that design is just as vital as size ...
By by Neville Brody / Brand Republic 18-Dec-06
Research supports benefits of real-size models in advertising
LONDON – Using average size-models in advertising could help prevent women feeling bad about ... Participants in the survey were asked to look at pictures of thin women and size 14 women ... that it was not the size of the models that mattered, rather the level of attractiveness. The research is being ... like and the way that they actually look makes them more vulnerable to the negative effects of media ...
By by Julia Pearlman / Brand Republic 01-Sep-05
Guardian considers radical smaller size just not too small
, The Guardian has said that it may not stay the same size, rolling out instead a 'midsize' paper somewhere ... that what The Guardian had previously said was that it would not go tabloid. "We haven't actually said we ... we have said is that we won't go tabloid. We may not remain exactly the same size," he told FT ... size it will take the radical step of a permanent switch to a smaller size, heralding it as a radical ...
By Gordon MacMillan, / Brand Republic 16-Mar-04
The Apple conference: After weeks of rumours what actually happened?
LONDON - The Beatles and the much-anticipated Apple Tablet were absent, but in an otherwise fairly lacklustre event the Apple conference did see the return of Steve Jobs to the public eye and caused a...
By Darren Davidson / Brand Republic 10-Sep-09
NatMags relaunches Esquire in smaller size
slightly more compact size, with new typeface and cover design. ... The magazine s smaller size, which is now 20.5cm by 27.5cm, has been introduced to give a more masculine and solid feel in the hand. The cover paper has also been upgraded and two sections -- critics and business -- are now printed on coloured matte paper to reflect the brand s positioning as a premium product ...
By Jacquie Bowser / Brand Republic 06-Aug-07
Britvic sized up for PepsiCo takeover
US cola giant PepsiCo could be gearing up for a takeover of Bass’s Britvic soft drinks business.
Brand Republic 10-Jul-00
Size pricing unlikely to be introduced before 2006
LONDON - Size-based pricing is unlikely to be introduced before April 2006, according to postal ... of competition and regulation, said Postcomm had received 9,000 responses to its size-based pricing consultation ... mail by size rather than weight in April. The Direct Marketing Association has already spoken out ... into account the size of mailings in their prices, it is not used as a key factor. Royal Mail proposed ...
By Staff, / Brand Republic 21-Sep-04
Internet advertising group supports bigger banner sizes
behind four new larger sizes of ad. ... new larger universal ad size and three others in a move that it says will make banner ads simpler and more cost effective. The IAB is calling the new sizes the "Universal Ad Package". It said its members have already agreed to offer the new ad sizes to advertisers who are likely to be keen on more ...
By Staff, / Brand Republic 12-Dec-02
Hachette introduces travel-size version of Red
LONDON - Hachette Filipacchi UK is to publish Red magazine in a travel-size edition from ... of choice for the Red buyer. Travel-size editions have been available for a younger audience for some time ... introduced a travel-size version of its fashion magazine Elle. In the last set of magazine ABCs for July ...
By by Daniel Farey-Jones / Brand Republic 25-Jul-06
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