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Top three ISPs sign up for targeted ad service

advertising platform, Open Internet Exchange or OIX. ... OIX is an advertising platform that analyses internet consumers anonymous browsing activity ... revenue created by OIX. Kent Ertugrul, chairman and chief executive of Phorm, said: [OIX ... and advertising agencies have partnered with Phorm for the launch of OIX, including FT.com, iVillage, Universal ...

By Jacquie Bowser / Brand Republic 15-Feb-08

Internet founder speaks out against web tracking systems

the incremental revenue created by OIX. The company is also offering a free service to customers of participating ... number of publishers and advertising agencies have partnered with Phorm for the launch of OIX, including ...

By Staff / Brand Republic 17-Mar-08

Hugo Drayton stands down as Phorm chief executive

fire from bloggers and privacy groups who have attacked its Open Internet Exchange (OIX), which via ... addresses OIX assigns every user an identification number. Many advertisers have been wary of using ... Internet Exchange (OIX) will be commercially deployed and I am very proud that the team we have established ...

By Staff / Brand Republic 18-Dec-08

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