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UCI and Odeon Cinemas offer filmgoers content on mobile phones
LONDON – UCI and Odeon Cinemas have done a deal with mobile entertainment company Urban Mobile ... Terra Firm Capital Partners, which owns the cinemas, has developed a campaign that will offer film fans a mobile entertainment pack at UCI and Odeon cinema box offices for access to Wap sites that have ... for mobile entertainment is set to explode over the next two years and UCI and Odeon recognised that here ...
By by Julia Pearlman / Brand Republic 14-Jun-05
CSA on the look-out for Formula 1-Odeon sponsor
sponsor to back an initiative in which the Odeon cinema chain will broadcast live coverage of this season ... The races will be shown at 30 Odeon cinemas across the country until the end of the F1 season on November 2, covering 12 races. CSA estimates the screenings will attract 35,000 racing fans. The broadcast is being shot exclusively for the cinema screenings in high definition and will be shown without ...
By Darren Davidson / Brand Republic 02-Jun-08
Rias sponsors cinema trips for the over 50s
LONDON - Rias, the specialist insurer for the over 50s, is sponsoring Odeon Cinemas' Senior Screen ... to our target audience. Kate Macfarlane, Odeon brand manager, said: This is the first time we have ... an already popular offering. Odeon Cinema Senior Screen was launched in June last year and allows over 50s ... relationship with Odeon. ...
By Charlie McCathie / Brand Republic 17-Jul-07
MasterCard goes to the movies with poster drive
LONDON - MasterCard is backing a promotional tie-up with Odeon cinemas with an ad campaign ... Odeon visitors buy two tickets on their MasterCard. The offer has been launched to coincide ... Dogs . The Reservoir Dogs poster carries the line, The plan was simple. Buy 2 Odeon tickets ... 118. There will also be messages on Odeon s phone and online booking areas, marking the first ...
By Darren Davidson / Brand Republic 10-Sep-07
Carlton Screen Advertising sold to joint venture for £500k
, to a joint venture between Cineworld and Odeon Cinemas for £500,000 in cash. ... Odeon and Cineworld are committed to providing a strong boost to the cinema advertising market ...
By Darren Davidson / Brand Republic 06-Mar-08
Burger King unveils kids cinema ticket promotion
LONDON - Burger King is launching a kids' cinema ticket promotion with Odeon and Cineworld cinemas ... The six-week promotion has been devised by kid's marketing specialist Logistix Kids and offers a free children's cinema ticket voucher with every kid's meal sold at participating Burger King restaurants. The voucher is redeemable at Odeon or Cineworld cinemas throughout the UK for one free ...
By Staff, / Brand Republic 12-Feb-04
Schoonmaker leaves the cinema for media opportunity
executive of Odeon Cinemas after just six months to pursue a new 'media opportunity'. ... US-born Schoonmaker, who joined Odeon in May, was set to shake up cinema advertising and relocate in-house sales. Schoonmaker said: "Over the last six months, I've seen every single first-run film and eaten more than 24 large popcorns and right now my deer-stalking hat is on and I'm looking for a new ...
By Sam Matthews, / Brand Republic 01-Oct-04
Mitsubishi pushes test drives with cinema voucher offer
, to tell them they can get a £10 Odeon or UCI voucher if they take a test drive of any its cars.
By by Daniel Farey-Jones / Brand Republic 05-Jan-06
Lovefilm appoints Cocktail to develop brand partnerships
Lovefilm in the UK already has tie-ups with companies including AOL, Tesco, EasyGroup, CD Wow, Guardian Newspapers, WH Smith, Odeon and Vue. Cocktail has been asked to identify and negotiate additional partnerships with retail and FMCG brands whose customers are passionate about film. Paul Greenwood, Lovefilm ...
By by Ben Bold / Brand Republic 08-Jun-07
Realbuzz appoints If for website push
following. If other clients include Odeon, Littlewoods, FirstPlus, Blackpool Tourism and Matalan. ...
By Jacquie Bowser / Brand Republic 17-Aug-07
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