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Results 1 - 9 of 9 matching results

BlackBerry to introduce ads in apps

as integration into the Omniture Online Marketing Suite for more advanced analytics. Rim is also promising ...

By Daniel Farey-Jones / Brand Republic 10-Nov-09

Adobe partners Gigya for flash app distribution and ads service

of the services follows Adobe's $1.8bn acquisition last week of web analytics company Omniture. ...

By Staff / Brand Republic 21-Sep-09

App measurement platform rolled out for Facebook

LONDON - Omniture has launched a tool that allows marketers to measure the popularity and success ... The App Measurement tool builds on Omniture's SiteCatalyst analytics platform and measures user engagement with Facebook apps, which can be gauged against other online channels, including mobile and video. Brett Error, chief technical officer at Omniture, said: "The relatively young phenomenon of social media ...

By Dan Leahul / Brand Republic 29-May-09

Omniture integrates data from Twitter social media site

LONDON - Omniture has added a feature to its web analytics product SiteCatalyst that allows online ... Omniture customers can now import Twitter data into SiteCatalyst, allowing them to find out who is talking about their brand and who they are we reaching. Online marketers will also be able to better ... at Omniture, said: "In the fast evolving Twitter environment, marketers need actionable insight into what ...

By Staff / Brand Republic 06-Mar-09

Woman & Home website gets makeover

has 100,000 unique users and 1.7m page impressions a month, according to Omniture, and it aims ...

By Sarah Crawley-Boevey / Brand Republic 05-Mar-09

WPP forms partnership with Omniture with $25m investment

LONDON - WPP has formed a strategic partnership with Omniture, the online optimisation business ... development, including the integration of Omniture and WPP data and products. Sir Martin Sorrell's WPP and Omniture will also share marketing insights and consult on best practices, and 500 WPP employees will be trained on Omniture products within the first year of the relationship. WPP companies involved include G ...

By Darren Davidson / Brand Republic 29-Jan-09

Study reveals companies fail to measure mobile traffic

by online data specialist Omniture. ... With the growing presence of mobile internet use, given the popularity of Apple's iPhone and T-Mobile's G1 featuring Google's Android operating system, Omniture said businesses are missing out on opportunities to monetise mobile traffic. Neil Weston, senior vice-president at Omniture said: "Customer ...

By Dan Leahul / Brand Republic 26-Sep-08

Wall Street Journal Online to unveil major redesign

to Omniture. ...

By Staff / Brand Republic 15-Sep-08

Omniture measures new media impact for Channel 4

LONDON - Channel 4 has appointed web analytics company Omniture to measure its online traffic ... Omniture will be helping Channel 4 to assess how its new media applications, particularly Web 2.0 technology and video-on-demand services, are used. Data collected by the optimisation software company ... paid-for content. Omniture's system will also identify which parts of the Channel 4 site generate ...

By by Maria Esposito / Brand Republic 18-Dec-06

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