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Onitsuka Tiger launches Liverpool store
of Japanese sports brand Onitsuka Tiger's second UK store on Friday. ... Onitsuka Tiger is opening a store in Liverpool One, three years after its London store. With the brand famed for its distinctive tiger logo, the campaign centred on the concept that there was a "tiger ... of Liquid, said: "With Onitsuka Tiger celebrating its 60th anniversary next year this is a very exciting ...
By Jacquie Bowser / Brand Republic 19-Nov-08
StrawberryFrog takes global brief for Onitsuka Tiger
brand, the Onitsuka Tiger trainer, which featured in the director's film 'Kill Bill: Part 1'. ... , creating new brand guidelines, developing the brand's retail proposition; and evolving the Onitsuka Tiger ... to the success of our European campaigns and the creation of a cult brand movement for Onitsuka Tiger." If you ...
By by Mark Banham / Brand Republic 10-Oct-06
Onitsuka Tiger unveils global campaign to mark 60th anniversary
LONDON - Onitsuka Tiger, Asics' premium trainers and apparel brand, is launching a year-long global ... . The creative is designed to bring to life the heritage and authenticity of Asics ' Onitsuka Tiger through a ... and Electric Tiger Land -- for Onitsuka Tiger scooped the Silver Cyber Lion at Cannes, and Best Integrated Multimedia Campaign at Meribe. Sandra Koopmans, marketing manager at Onitsuka Tiger, said: "To respect ...
By Darren Davidson / Brand Republic 30-Jan-09
Asics follows upside-down athlete in Onitsuka Tiger push
of an amateur runner and invites people to view the world's first upside-down website in a push for the Onitsuka ... heritage sports shoe, the Onitsuka Tiger, which has also been popularised by Uma Thurman wearing them ... "Genuine Hero Breath from Onitsuka Tiger". The press ads will run in a number of international style titles ... Frog, said: "Onitsuka Tiger is a challenger brand in a market dominated by multimillion-dollar sports ...
By Staff, / Brand Republic 04-Aug-04
Asics unveils manga comic to drive word of mouth for Onitsuka Tiger shoes
LONDON - Trainer brand Asics Onitsuka Tiger is running a European integrated campaign through ... on sale in 1984 and re-released by Asics brand Onitsuka Tiger for 2005. Asics has also briefed ... , the first entirely new Onitsuka Tiger product for 25 years will launch, and the agency will help promote ... at Strawberry Frog, said: "Onitsuka Tiger is well established as the connoisseur's choice of sneaker. In 2005 ...
By by Daniel Farey-Jones / Brand Republic 02-Mar-05
Asics to relaunch Bruce Lee trainers in Kill Bill tie-up
Japanese trainer brand Onitsuka Tiger throughout Europe, with activity centred on the forthcoming Quentin ... marketing campaign. Asics, the fifth largest brand in the sports shoe market worldwide, claims Onitsuka Tiger trainers have been used by sportspeople since 1949. Its trainers are worn by track and field ... anniversary of Bruce Lee's death on 20 July 1973 as a launch pad for the campaign. In commemoration, Onitsuka ...
By Juliette Garside, / Brand Republic 18-Jun-03
Asics goes for 'sneakerheads' in BlueberryFrog push
'heritage brand' Onitsuka Tiger is to relaunch its pioneering 70s basketball shoe the Fabre, in a guerrilla ... campaign that successfully marries Onitsuka Tiger's Japanese heritage and the Fabre shoe's Octopus ... was inspired by octopus suckers in inventor Kihachiro Onitsuka's salad. It is named after the "fast break ...
By Josh Brooks, / Brand Republic 24-Sep-03
Asics consolidates European creative into Amsterdam Worldwide
Normal 0 Amsterdam Worldwide, formerly Strawberry Frog Amsterdam, has worked on Asics' Onitsuka Tiger brand since 2002 and landed global duties in 2006. Asics, which stands for Anima Sana In Corpore Sano, is the fourth biggest sports footwear brand in Europe. Michael Price, marketing director ...
By Daniel Farey-Jones / Brand Republic 13-Jan-09
Gorodecky to head Strawberry Frog's creative department
including work for Panasonic, Opel, and Asics Onitsuka Tiger. Elliott said: Richard s unconventional ...
By Daniel Farey-Jones / Brand Republic 28-Nov-07
Perfect Fools appoints Chalmers as senior partner
-Cola and Asics Onitsuka Tiger. Since leaving the agency in April last year Chalmers has independently created ...
By Nikki Sandison / Brand Republic 08-Apr-08
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