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European online ad spend tops £5bn

EUROPE - More than £5bn euros were spent on online advertising in France, Spain, Italy and the UK ... advertising to marketers everywhere. IAB Europe will announce online spend results from across Germany ... Search engine marketing accounts for almost 49% of the 5,048 million total spend, display 30 per ... spent nearly three times more than its counterparts, shelling out 3,101 million on online advertising ...

By Charlie McCathie / Brand Republic 17-May-07

Most marketers raiding offline budgets to up online spend

LONDON - About 81% of European advertisers claim that their allocated online ad spend has grown ... Of those advertisers increasing their online spend, 82% said they were funding the increase ... %). Online spend is increasingly being focused in three key areas. Display remains the dominant format taking ... are suffering from slowing spend, online continues to take a growing proportion of advertising budgets as brands ...

By Jacquie Bowser / Brand Republic 16-Sep-08

MyOffers owner IPT doubles online adspend to £1.5m

's largest email marketing services groups, has doubled its online ad spend to £1.5m. ... The substantial online budget is to be spent with online partners such as MSN, Freeserve and other major portals for which it provides competitions as free content and on which it also places ads. Nick Thain, IPT's online marketing manager, said: "We are very flexible and happy to use whatever form ...

By Staff, / Brand Republic 08-Apr-03

US online ad market to fall 5% in 2009

dramatic 5% drop in online ad spend, according to a new research. ... US media analyst Screen Digest predicts a 5% decrease in online advertising this year, based ... of 2001-2002. Online display, search and classifieds are also suffering from the particularly bad state ... by the double digit growth of online video, meaning that overall, display advertising will see a fall of 3 ...

By Dan Leahul / Brand Republic 09-Apr-09

One quarter of companies spending more on online ads

LONDON - Online advertising grew in popularity more than any other media in the third quarter ... decline in their online marketing budget. Meanwhile, although one in four companies do not use the internet for marketing, the number allocating more than 10% of their marketing spend to the web rose to 10%. The Bellwether Report found in its last study that 3% of ad revenues went online in 2003, surpassing the industry ...

By Emma Rigby, / Brand Republic 19-Oct-04

Search advertising spurs online media spend in 2005

LONDON – Online search adspend increased significantly last year, but display advertising appears ... %. Paul Ryan, Thomson Intermedia's head of insight, said: "A significant part of online ad spending ... to appear during a search for terms on sites such as Google, grew more strongly than online display ads ... at the end of 2005." She added that in the longer term the lack of marketing transparency in online ...

By by Joe Gill / Brand Republic 07-Feb-06

Lynchpin warns on companies' wasted online spend

LONDON - UK companies could be losing more than half their return from online marketing by failing ... . Lynchpin s survey of UK companies found that search engine optimisation and banner ads work hand-in-hand; 54% of sales triggered by banner ads were reliant on earlier online visits via a search engine ... budgets and revenue by underestimating the relationships between online channels such as search, email ...

By Maria Esposito / Brand Republic 27-Feb-07

GNER trials location-based online ads

LONDON - Train company GNER has doubled its online spend for a four-week campaign promoting its ... and Edinburgh. The ads also promote GNER's 10% online discount on the fares. The campaign was planned ... Visitors to travel-themed web pages will see ads specifically relevant to travel from a major ... visible through the windows of a moving train. BLM Quantum is placing the ads on the travel sections ...

By by Daniel Farey-Jones / Brand Republic 18-Sep-06

UK online ad networks to grow by 60% in 2008

LONDON - UK media spend on online advertising networks will grow by 60% in 2008 to an estimated ... The report found that the pace of growth for ad networks continues to outstrip overall online ... advertising will grow by 30% in 2008 to 770m, and that the networks share of this type of ad spending will grow from 40% to 50%. Linus Gregoriadis, head of research at E-consultancy, said: Online ad networks ...

By Staff / Brand Republic 12-May-08

Internet outstrips TV but total ad spend plummets 17%

LONDON - Internet ad spend has overtaken TV for the first time but total UK spend fell by £1.5bn ... said: "Online marketing spend is made up of many things including email, classified ads, display ads ... the biggest share of overall spend. TV ad marketing body Thinkbox, issued a critical response to today ... of 1.75bn. The 4.6% growth in all forms of online advertising -- paid-for search, display ...

By Daniel Farey-Jones / Brand Republic 30-Sep-09

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