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Top three ISPs sign up for targeted ad service
advertising platform, Open Internet Exchange or OIX. ... OIX is an advertising platform that analyses internet consumers anonymous browsing activity and then uses this information to send out targeted ads. The system protects the identity of users and is the first platform to use fully anonymous ISP data streams. Phorm and the ISPs will share the incremental ...
By Jacquie Bowser / Brand Republic 15-Feb-08
Internet users lack knowledge of behavioural targeting
LONDON - Almost three-quarters of UK internet users are not aware of the use of behavioural ... Internet Exchange. Companies with much to gain from running better targeted ad campaigns, including ... % of internet users are comfortable with it when they are given information on what data is collected and how it can be controlled. The survey of more than 1,000 internet users has been carried out by the Internet ...
By Jennifer Whitehead / Brand Republic 28-Oct-09
Internet founder speaks out against web tracking systems
that he would cancel his account with his web provider if it started to track his internet activity. ... Talk recently signed up to use Phorm s Open Internet Exchange system. Berners-Lee told the BBC: I ... systems which track activity on the internet. His comments will contribute to a growing sense of unease over leading internet service providers plans to use a new system that will track their customers ...
By Staff / Brand Republic 17-Mar-08
Google Wave interest leads to launch of invitation exchange
exchange website offering internet users the chance to obtain one of the much sought-after invitations
By Darren Davidson / Brand Republic 02-Oct-09
AdMob to acquire iPhone ad exchange AdWhirl
LONDON - Mobile advertising network AdMob is to acquire the mobile ad exchange company AdWhirl ... their ad inventory. The company is growing fast, with about 1,000 publisher partnerships and ad exchange agreements with five networks, AdMob among them. AdMob said it intends to expand AdWhirl's exchange product, while keeping the platform open sourced and transparent for developers. Developers will still be able ...
By Dan Leahul / Brand Republic 28-Aug-09
Stock Exchange to launch advertising on new website
LONDON – Advertisers will be able to target high net worth users via the London Stock Exchange ... The internet site is being restructured and revamped to offer a range of integrated and creative ... . David Lester, chief information officer at the London Stock Exchange, said: "The Stock Exchange has a ... . User research conducted by the London Stock Exchange shows that site visitors tend to be AB1 ...
By Staff, / Brand Republic 26-Nov-03
WPP to acquire German internet agency
LONDON - WPP Group is to launch an offer for German internet agency Concept, which is listed
By Gordon MacMillan, / Brand Republic 16-Jan-02
Lycos Europe open to Terra or Bertelsmann takeover bid
LONDON - Shares in Lycos Europe have been boosted by reports that the company is open to a takeover ... Shares were up by 6% to 1.76 ( 1.07) on the Neuer Markt stock exchange at close yesterday, after hitting a day's high of 1.85 ( 1.12). According to a Reuters report, Lycos Europe's chief executive officer Christoph Mohn, son of Bertelsmann's chairman emeritus Reinhard Mohn, said that a takeover would ...
By Louise Banbury / Brand Republic 23-May-01
B2B aviation exchange gets EC go-ahead
The European Commission has given the all clear to MyAircraft.com, a business-to-business internet ... LONDON (Brand Republic) - The European Commission has given the all clear to MyAircraft.com, a business-to-business internet marketplace for the aviation industry. The EU’s anti-trust body had raised ... significant force, with business-to-business exchanges said to already account for 80% of e-commerce. ...
Brand Republic 08-Aug-00
UK watchdog publishes internet proposals
companies to install the latest internet equipment in BT exchanges. ... LONDON (Brand Republic) - Telecoms watchdog Oftel has published its proposals to increase competition and allow rival telecom companies to install the latest internet equipment in BT exchanges. Oftel’s guidelines will allow telecoms firms to provide internet and video services with or without a ...
Brand Republic 25-Oct-00
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