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Initiative Media moves into Taiwan

HONG KONG - Initiative Media has opened its office in Taipei after winning Unilever's Taiwan ... Initiative Media, the world's largest media planning and buying agency, already handles local ... delivered by Initiative Media to national and international clients in line with their differing needs." Initiative Media Worldwide is owned by the Interpublic Group of Companies, and has billings of $21bn (£13.5bn ...

By Staff, / Brand Republic 15-Oct-02

Initiative to track audience and sponsorship for French Tennis Open

LONDON - Initiative Sports Futures, the sports marketing agency, has been appointed by the French ... growth and development decision-making. Initiative Sports Futures is part of media agency Initiative. ... Michel Grach, media director of the French Tennis Federation, said: The highly developed and sophisticated tracking service provided by Initiative Sports Futures will provide invaluable information for our ...

By Jacquie Bowser / Brand Republic 22-May-07

Initiative Media expands Asian offering with Japan office

TOKYO - Initiative Media has moved into the Japanese market with the news that it has opened up ... agency Lowe & Partners and Hakuhodo. The new agency, Initiative Media Tokyo, will be headed up ... Unilever's business in Europe, Latin American and other parts of South-East Asia. Initiative Media ... The move comes on the heels of the opening of a new office in Taipei, Taiwan in October ...

By Staff, / Brand Republic 13-Dec-02

Guardian News & Media launches Open Platform

LONDON - Guardian News & Media has launched a data sharing initiative, allowing partners to take ... Bell, director of digital content at Guardian News Media, said: "Openness and transparency are key strategic objectives for Guardian News Media. "Today's developments mark a new chapter in our history ... -fareast-language:#0400; mso-bidi-language:#0400;} GN M's Open Platform consists of a content API, which allows ...

By Jacquie Bowser / Brand Republic 10-Mar-09

Initiative wins Timberland Boot Company account

LONDON - Timberland UK has appointed Initiative to handle the media planning and buying for its new ... , planner at Initiative, will handle the media planning for the account. Adam Kakembo, senior marketing ... is therefore essential. We look forward to working with Initiative." Timberland UK, which is opening new stores in London and Berlin later this year, will support the campaign with an initial £100,000 media ...

By by Alex Donohue / Brand Republic 24-Mar-06

MySpace pressures Facebook as it opens up social network

LONDON - MySpace has put pressure on rival Facebook as it launches an initiative to open its social ... it has dubbed the MySpace data availability initiative. It will allow users of MySpace s social network ... page. MySpace and its launch partners will initially allow users to share content and data including ... . On Yahoo! the initiative will allow users to share their MySpace data and content with Yahoo! Instant ...

By Gordon MacMillan / Brand Republic 09-May-08

Netlog joins Google-led OpenSocial initiative

LONDON - European social networking site Netlog has joined OpenSocial, the Google-led initiative ... that users have access to. While most applications will initially be developed in English, the social ... can now easily tap into the Netlog audience of 35 million users across Europe using a global open ...

By Jacquie Bowser / Brand Republic 30-May-08

Initiative takes £4m TGI Friday's media account

LONDON - Initiative has scooped the £4m media planning and buying account for restaurant chain TGI ... . In December, Initiative took the pan-European media planning and buying account for the outdoors brand North ... and bar opened in Birmingham in 1986, years after the brand was launched in the US in 1965. The firm is understood to be upping its media spend as it expands its across the UK. The chain s marketing is being ...

By Mark Banham / Brand Republic 13-Mar-07

Emap opens up SMS list to advertisers

LONDON - Emap is launching a text message marketing initiative that will enable advertisers ... The media giant has built a SMS database of hundreds of thousands of records, collected through previous direct marketing campaigns. Advertisers will be allowed to buy access to the mobile phones ... are appropriate for the brand with which they are associated. Emap has already used the initiative for select ...

By Claire Billings, / Brand Republic 04-Apr-02

Burnham 'open to other views' on TV product placement

LONDON - Culture secretary Andy Burnham has said he is "open to hearing other views" on product ... Burnham, secretary of state for culture, media sport, made the comments as a consultation ... international reputation. But I'm open to hearing other views. If, as some in the industry are saying, this is a ... . The consultation has been sparked by the introduction of the EU Audio Visual Media Services Directive, to establish ...

By Jennifer Whitehead / Brand Republic 25-Jul-08

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