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New tool claims to be able to identify next meerkat-style success

the next Cadbury gorilla or meerkat success story by asking consumers to rate their emotional reaction ... to uncover how consumers feel about brands. ...

By Jennifer Whitehead / Brand Republic 23-Nov-09

Cheryl Cole's 'misleading' L'Oreal shampoo ad cleared by ASA

'Oreal Elvive shampoo ad after consumers accused the 'X Factor' judge of misleading the public because she has

By Jacquie Bowser / Brand Republic 23-Nov-09

Twitterers to be given shares for promoting address-less delivery concept

SendSocial launched to UK consumers today with the proposition that a sender does not have to know a recipient's physical address for a package to be delivered. The process involves SendSocial.com contacting the recipient via Twitter or email to check whether they want to receive the package from ...

By Daniel Farey-Jones / Brand Republic 23-Nov-09

BBH chief speaks on localised global campaigns

to consumers around the world ... If you are a brand owner the next challenge is to find the right mechanics ...

By Daniel Farey-Jones / Brand Republic 20-Nov-09

Heavy fines and new powers for Secretary of State confirmed in Digital Economy Bill

choices for online consumers. "Creating the right conditions for investment in our communications ...

By Jennifer Whitehead / Brand Republic 20-Nov-09

I-Level creates new apps and gaming role

and various tools and consumer activity within these platforms we feel that by formalising this position ...

By James Quilter / Brand Republic 20-Nov-09

Trading Places: This week's people moves in advertising, digital, marketing and media

Jamie Jouning , launch publisher of Wired magazine, as publisher of its Digital Britain division ...

By Staff / Brand Republic 20-Nov-09

Ignite MD Eric Fuller to depart under IPC restructure

the changes were designed to organise IPC by consumer audience rather than by magazine frequency or subject ... been publishing director of IPC ignite! magazines, Nuts and Loaded, has resigned or has been made ... with affected staff, who the spokeswoman described as being in "cross-fuctional" roles. No magazines or brands ...

By Daniel Farey-Jones / Brand Republic 19-Nov-09

Jouning named publisher of Condé Nast Digital Britain

LONDON - Condé Nast has appointed Jamie Jouning, launch publisher of Wired magazine, as publisher ... intelligence has helped the magazine establish itself very rapidly in the marketplace, and I know he will make ... division of Cond Nast Digital International. The new publisher of Wired magazine is yet to be announced. ...

By Jacquie Bowser / Brand Republic 19-Nov-09

Blue Barracuda retains Zoopla search work

's estate agent clients. Jamie Jaggard, head of consumer marketing at Zoopla.co.uk, said Blue Barracuda ...

By Staff / Brand Republic 19-Nov-09

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