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Trading places (30 Oct): This week's people moves in advertising, digital, marketing and media

of the PPA's chief operating officer make the headlines as Brand Republic rounds up the week's people moves ... Advertising Euro RSCG London has appointed Mick Mahoney , a creative director at Bartle ... ) Digital AOL has appointed Christian Peck as vice-president of European advertising products ... targeting, sponsored text listings and display advertising. ( Media Week ) And AOL's new board has been ...

By Joe Gill / Brand Republic 30-Oct-09

BR Video: Consumers downplay influence of food and drink ads

LONDON - Food and drink ads can influence purchasing decisions, some consumers admit in the latest ... Our interviews with members of the public about how advertising influences their food and drink purchases come in the same week as the IPA Effectiveness Awards, which are designed to reward campaigns ... and drink advertising and the majority agreed that ads had no influence on their purchasing decisions ...

By Susan Billinge / Brand Republic 11-Nov-09

Trading Places (13 Nov): This week's people moves in advertising, digital, marketing and media

LONDON - Brand Republic rounds up the week's major people moves in advertising, digital, marketing ... ; mso-bidi-language:#0400;} Advertising Miguel-Angel Furones , Leo Burnett's former ... will not be replaced in the interim and some of his duties will be consumed by the four associate directors in his team ... the departure of Carlina Anderson . Additionally, Rob Biagioni joins as ad director across Sense magazine ...

By Staff / Brand Republic 13-Nov-09

Simonseeks takes top prize at The Good Web Guide awards

of the Year at The Good Web Guide's inaugural awards. ... as the 5,000 best sites across a range of lifestyle and consumer areas. The awards attracted more than 1 ...

By James Quilter / Brand Republic 06-Nov-09

Trading Places: This week's people moves in advertising, digital, marketing and media

LONDON - Brand Republic rounds up this week's people moves in advertising, digital, marketing ... Advertising Chris Clarke , the global chief executive of SapientNitro , is moving from New ... as creative director. ( Brand Republic ) Digital The Internet Advertising Bureau has appointed Publicis ... Jamie Jouning , launch publisher of Wired magazine, as publisher of its Digital Britain division ...

By Staff / Brand Republic 20-Nov-09

IAB Engage: Brands must understand 'consumers are mobile'

Speaking at today's IAB Engage conference in London, Rosen said that the best mobile campaigns are integrated with other media activity. Rosen said: "The mobile device is pretty much the ultimate social device. Brands need to excite consumers to get their attention." He added that "consumers are mobile ...

By Jacquie Bowser / Brand Republic 11-Nov-09

Conde Nast plans to put magazines on Apple's Tablet

it said it was working on a digital version of Wired magazine for the secret device as well as most of its ... Conde Nast has said it will have a version of Wired magazine ready for Apple's talked about gadget ... of publishers have now said they are working on developing digital versions of their magazines that could run ... content for the iPhone, with GQ available, and its says that magazines developed for tablet computers ...

By Staff / Brand Republic 19-Nov-09

Trading Places (6 Nov): This week's people moves in advertising, digital, marketing and media

to Vodafone, make the headlines in Brand Republic's round-up of this week's people moves in advertising ... Advertising TBWA Group UK has parted company with Tim Lindsay , its UK president, and has replaced him with Robert Harwood-Matthews . Harwood-Matthews has held various national and international ... Cavers , who left in August to join The Marketing Store . ( Campaign ) Simon Brotherson , the award ...

By Daniel Farey-Jones / Brand Republic 06-Nov-09

Trading Places (23 Oct): This week's people moves in advertising, digital, marketing and media

of advertising and media agencies, make the headlines as Brand Republic rounds up the latest industry moves ... ; mso-bidi-language:#0400;} Advertising Albion has promoted Andre Moreira to creative ... at Mars . He replaces Fiona Hughes who is to become global Petcare marketing director for cat consumer ... ITV franchise, has appointed the former chief executive of ITV Consumer Jeff Henry as a consultant ...

By Sarah Shearman / Brand Republic 23-Oct-09

Online reviews key to purchase decisions

LONDON - Two new pieces of research show the importance which UK consumers ascribe to checking ... was cited by 23%, combining 12% for newspapers and magazines and 11% for TV and radio. Brand websites were chosen by 11%, shop staff by 10% and advertising by 10%. The survey also found that 31% of UK consumers ... A survey by PR agency Weber Shandwick of 1,021 UK consumers found that 26% cited online advocacy ...

By Staff / Brand Republic 27-Oct-09

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