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Evian roller babies makes Guinness Book of Records with 45 million online views
-skate stunts, set to the tune of 'Rapper's Delight'. The ad follows in the footsteps of successful ...
By Jennifer Whitehead / Brand Republic 16-Nov-09
Think you're unpopular? Find out for sure with Tweet Level
The TweetLevel index , launched by PR agency Edelman, uses an algorithm incorporating elements such as the number of followers, the number of retweets, and the level of engagement and influence of a Twitter user to calculate how influential they are compared with the rest of the Twittersphere. Using Edelman's metric ...
By Jennifer Whitehead / Brand Republic 11-Nov-09
Cobra Beer plans integrated push around Curry Week
LONDON - Cobra Beer is to run an integrated advertising, digital PR and retail campaign ... a Twitter game - Twindaloo - and a dedicated "We Love Curry" page on Facebook. PR activity ...
By Daniel Farey-Jones / Brand Republic 10-Nov-09
BR Ballot: Pret needs to rethink its marketing
Maybe all these brand problems are only coming from PR mistakes. If they sort that I'd bet these crises ...
By Staff / Brand Republic 06-Nov-09
BR's full coverage of the downturn and the US newspaper industry
influence of The New York Times An American newspaper may not seem an obvious target for UK PR professionals, but The New York Times should not be underestimated. by Kate Magee, PR Week UK 24-Jul-09 Miami ...
Brand Republic 04-Nov-09
Nuts and Loaded team up with Ladbrokes to find sexiest croupier
-magazine. The partnership was developed by Threepipe PR and IPC Ignite's sponsorship and brand solutions manager Rob ...
By Jacquie Bowser / Brand Republic 30-Oct-09
Newbury Racecourse turns to Twitter as marketing budgets squeezed
that the effort will boost its profile. Harriet Rochester, marketing and PR manager for Newbury Racecourse, said ...
By Staff / Brand Republic 29-Oct-09
Meteorite stunt backfires on Swedish telecoms firm
with the Swedish telecoms company behind the stunt losing a government contract. ... that the meteorite was a hoax. The stunt included the recording of video footage of the aftermath of the meteor strike, which appeared on YouTube: Although Tele2 has said that the stunt was part of a wider ... has said it will reimburse the government over any expenses incurred by the stunt. ...
By Jennifer Whitehead / Brand Republic 28-Oct-09
Sustainable palm oil report criticises Boots and Waitrose
PR in a bid to pressure it to change the behaviour of its palm oil suppliers. The Dove manufacturer ...
By Daniel Farey-Jones / Brand Republic 28-Oct-09
Online reviews key to purchase decisions
A survey by PR agency Weber Shandwick of 1,021 UK consumers found that 26% cited online advocacy as having the most influence on their purchase decisions, above friends and family at 20%. Older media was cited by 23%, combining 12% for newspapers and magazines and 11% for TV and radio. Brand websites were ...
By Staff / Brand Republic 27-Oct-09
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