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Penguin ties with USC in bookcrossing deal
LONDON - Penguin Books is to team up with clothes retailer USC in a 'bookcrossing' promotion ... by someone else. The first person to tell Penguin they have found one of the books will win 150 worth of Penguin Books. The idea behind bookcrossing is that the next person does the same and the book ... to register them online. Penguin will begin its push on February 11 with the release of 60 books into USC ...
By Staff / Brand Republic 08-Feb-08
Mother wins Penguin Classic task on 60th birthday
LONDON – Penguin Books has appointed Mother to handle the advertising for its Penguin Classics ... The book firm has asked Mother to develop a "new approach to communication" for Penguin Classics ... in their choice of books. The appointment follows Mother's successful web campaign for Penguin's 70th birthday ... as Penguin was unmissable. Penguin Classics is the authority on brilliantly written books so it's a pleasure ...
By by Sarah Woods / Brand Republic 05-Jul-06
Penguin pushes new Jamie Oliver book in AOL webcast
LONDON - Penguin Books is once again turning to the internet for marketing, this time to promote ... with Jamie' -- the TV chef's latest book. AOL UK, which parent company Time Warner has put up for sale ... they need his help in the kitchen. Penguin has stepped up its online marketing efforts recently ... the internet as the sole sales channel for a new novel called 'The Glass Books of the Dream Eaters'. It has ...
By by Jennifer Whitehead / Brand Republic 25-Sep-06
Penguin expands its online offering with launch of blog
LONDON - Penguin Books is to be become the first major publishing company to launch a blog ... for the book here: www.calamityphysics.com ." This is not the first time Penguin has launched ... Penguin e-books became the first advertiser on Guardian Unlimited Books' PDA channel. If you have ... insight into the day-to-day running of the company and how books are discovered and published ...
By by Sarah Woods / Brand Republic 28-Jul-06
Pearson axes 54,000 jobs as Dorling Kindersley unit closes
Pearson, owner of the Financial Times and Penguin Books, has axed 54,000 jobs with the closure ... LONDON (Brand Republic) – Pearson, owner of the Financial Times and Penguin Books, has axed 54 ... -run Dorling Kindersley for 311m in April after the book publisher got into financial trouble when it over-ordered Star Wars books and was left with 10m unsold copies. Peter Kindersley founded the company in 1974 ...
By Claire Billings / Brand Republic 21-Jul-00
Paramount and E! weekend sponsored by chick-lit author
LONDON - Penguin Books has agreed a deal with Viacom Brand Solutions to sponsor a weekend ... in the week leading up to The Funny Side of Love programmes. Elizabeth Smith, Penguin Books marketing ...
By by Alex Donohue / Brand Republic 16-Jan-07
Race to succeed Scardino heats up
announced a senior management reshuffle, which sees Pearson finance director John Makinson become Penguin ... Makinson has been finance director since March 1996 and chairman of the Penguin group since May ... taking the reins at Penguin is being seen as a test of his ability to manage a major Pearson business ... year's cost-cutting measures and lower operating costs. Makinson, who takes up his new job at Penguin ...
By Gordon MacMillan, / Brand Republic 26-Apr-02
Penguin promotes Ettinghausen to digital publisher
LONDON - Penguin is to develop its digital business with the creation of two new senior roles ... . The website also hosts a podcast, which features information about new Penguin books. Joanna Prior ... Ettinghausen was previously audio and e-book publisher, a role he held for three years. In his ... formats to which Penguin can extend its content. He is joined by Anna Rafferty, who is promoted ...
By by Jennifer Whitehead / Brand Republic 18-Aug-06
Penguin gives away free digital book tasters
LONDON - Penguin is providing free taster versions of some of its titles in e-book format ... it will be relaunching its online store later this month. Penguin has been selling e-books online since 2001. Penguin ... in the e-book format, with the launch of the new Sony Reader, which went on sale in Waterstones and Sony ... 's classic 'The Way We Live Now'. Penguin digital publisher Jeremy Ettinghausen said: "It's thrilling to see ...
By Paul McNally / Brand Republic 05-Sep-08
Penguin launches online dating for bookworms
LONDON - Book publisher Penguin is targeting all those singles whose hobbies include reading with a ... Penguin is launching the PenguinDating site in conjunction with Match.com. Singles who sign up to the service will be asked to write about the last book they read in their profile. It will also let them search the Match.com database of singles' profiles for their favourite authors and books. The company ...
By Staff / Brand Republic 22-Aug-08
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