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Pepsi consolidates business into Omnicom
of the Pepsi account, the bulk of which is handled by Omnicom. Interpublic has the 2bn Coca Cola account. Pepsi said the move was designed to help "remove 400m in synergies" from its acquisition of Quaker Oats ... juice brand Tropicana and Pepsi's fizzy drink. If you have an opinion on this or any other ...
By Staff, / Brand Republic 24-Sep-01
Pepsi Twist gets sampling boost
LONDON - Pepsi is following up the launch of Pepsi Twist, its fizzy drink with a hint of lemon ... scooters pulling refrigerator trailers full of Pepsi Twist samples. The scooter drivers, wearing Pepsi ... of the brand. The push, devised by Pepsi Twist's UK distributor Britvic, coincides with the introduction of Christmas-themed packaging on two litre bottles and multipacks of 330ml can across the range of Pepsi ...
By Claire Billings, / Brand Republic 12-Nov-02
Shakira yodels for Pepsi in new spot
NEW YORK - Pepsi is launching a new wave of advertising featuring the belly-dancing Colombian pop ... sings the 'Joy of Pepsi' anthem, which has also featured in ads starring Britney Spears. The spot ... has worked with Pepsi for six years. Shakira, famous for her yodelling singing style and belly ... as on Pepsi's website. Pepsi is also to sponsor Shakira's world tour, which takes place later this year ...
By Staff, / Brand Republic 25-Jul-02
Coke and Pepsi look at redesigned packaging
At the same time, rival cola maker Pepsi is revamping its packaging with a new font and a bolder ... resorting to its usual tactics of large-scale marketing drives, often featuring celebrities. Pepsi said it was changing its packaging to reflect the brand's qualities. Dawn Hudson, president of Pepsi-Cola North ...
By Staff, / Brand Republic 10-Dec-02
Pepsi wins bar on FCB executives
The ruling has not been made available from the court in Illinois, where a temporary restraining order had been granted against four employees of FCB who had formerly worked on Pepsi's Aquafina bottled ... lost out on 350m ( 241m) in Pepsi business, including the Quaker Oats brand, when the food ...
By Staff, / Brand Republic 05-Nov-01
Desperate Housewives' Longoria fronts Pepsi Max push
LONDON - 'Desperate Housewives' star Eva Longoria imitates Marilyn Monroe in the new Pepsi Max 'Max ... Longoria features in the campaign, which breaks this weekend, to promote the no-sugar cola Pepsi ... catches her white dress and blows it upward, while Longoria holds a bottle of Pepsi Max. The ad was created by Clemenger BBDO, Australia. Bruno Gruwez, Pepsi Max marketing director, said: "Eva ...
By by Sarah Woods / Brand Republic 25-Sep-06
Euro RSCG wins Pepsi promotional work
NEW YORK - Pepsi Cola has appointed below-the-line agency KLP Euro RSCG in London to handle its ... KLP will plan and deliver promotional activity for Pepsi, 7-Up and Mirinda in 44 countries ... . Ann Kelly, Pepsi's European promotions manager who led the review, said, "KLP delivered unique teen ... and will be an exciting challenge to implement such a broad range of creative work across Pepsi's portfolio of brands ...
By Staff, / Brand Republic 03-Sep-01
Beckham stars in Pepsi spaghetti western shootout
LONDON - David Beckham will step into the boots of Clint Eastwood in the latest Pepsi ad, which ... Manchester United teammates for a showdown with Real Madrid, which also has a sponsorship deal with Pepsi ... Solskjaer and Juan Veron, as well as Casillas, the goalkeeper for Real Madrid. Pepsi sponsors Beckham in a deal thought to be worth around £2m a year. The spot begins in a bar, where Beckham's Pepsi is drunk ...
By Jennifer Whitehead, / Brand Republic 29-Jan-03
Pepsi ends 48-year relationship with BBDO
and Diet Pepsi from BBDO to TBWA\Chiat\Day, ending a 48-year relationship and one of the most enduring ... Normal 0 What is your favourite BBDO-created Pepsi ad campaign? Click here to cast ... on the brand outside of the US. The move is a blow to BBDO in the US, which has handled the Pepsi brand ... . BBDO created the Pepsi Challenge blind taste test in a direct challenge to long-standing rival Coca ...
By Staff / Brand Republic 18-Nov-08
Pepsi signs global deal with Real Madrid
, extending its spend on marketing its Pepsi brand via the beautiful game. ... The global marketing pact will see Pepsi promote its sponsorship of the club through advertising and promotional activity. The company has had a relationship with football since 1997, when it signed a deal ... range of clothing, wine and watches. "A global partner like Pepsi is a great fit for our club as we ...
By Jennifer Whitehead, / Brand Republic 08-Aug-02
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